Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Bhinneka
Alhafidh, Muhammad Nursyamsu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Empowering MSMEs through Visual and Digital Transformation: Strengthening Branding and Technology-Based Market Access Sholikha, Nikmatus; Nurdiansyah, Rudi; Alhafidh, Muhammad Nursyamsu; Hamas, Ryan Wajdy; Alfarisyi, Ri’syad Salman; Toyyibah, Corin Saila Rizqi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.651

Abstract

Digital transformation has become a key foundation for the development of micro, small, and medium enterprises (MSMEs) in Indonesia, expanding market access and improving business efficiency. However, many MSMEs—especially those in the micro-scale batik handicraft sector—still face obstacles in digital adaptation, such as low technological literacy, limited infrastructure, and a lack of relevant branding strategies. This community service activity aims to empower MSMEs through visual and digital transformation to strengthen their brand image (branding) and expand technology-based market access. The approach used includes digital literacy training, visual rebranding assistance, website-based company profile creation, and marketing optimization through marketplaces and social media. Furthermore, artificial intelligence (AI) technology was applied to efficiently create visual promotional content. The activity results showed an increase in participants' abilities in visual identity management, brand narrative development, and digital platform utilization. Partner MSMEs experienced increased market reach and brand professionalism, and were able to integrate digital marketing processes with promotional cost efficiencies of up to 40%. This activity demonstrates that visual and digital transformation plays a significant role in strengthening the sustainability and competitiveness of local MSMEs in the technology-driven economy.
Co-Authors Alfarisyi, Ri’syad Salman Hamas, Ryan Wajdy Nikmatus Sholikha, Nikmatus Nurdiansyah Rudi Toyyibah, Corin Saila Rizqi