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p-Index From 2020 - 2025
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All Journal Conference Proceedings International Conference on Education Innovation and Social Science
Danurwendo, Yudha Suryanjaya
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Education Social Sciences

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Strategies for Equalizing Educational Access and Social Justice for Underprivileged Communities in Indonesia Danurwendo, Yudha Suryanjaya; Haryanto, Sigit
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study examines strategies for equalizing educational access and promoting social justice for underprivileged communities in Indonesia through a qualitative approach and a literature review method. The research background highlights disparities in educational access due to high costs, geographical inequalities, and weaknesses in the implementation of government assistance policies. The literature review involved 15 journal articles published between 2020-2024, covering themes such as educational inequality, affirmative policies, and the concept of social justice in education. Descriptive-qualitative analysis reveals that although programs such as KIP (Indonesia Smart Card) and BOS (School Operational Assistance) have been implemented, challenges in distribution and data verification continue to hinder equality. Proposed strategies include strengthening community-based affirmative programs, decentralizing assistance policies, integrating social-educational data, improving educational literacy, and fostering cross-institutional partnerships. The findings affirm that educational management models should be oriented toward distributive justice and inclusivity, enabling them to address the economic, cultural, and structural barriers faced by poor communities. This research is expected to contribute theoretically to the sociology of education and provide practical recommendations for policymakers to strengthen educational inclusion for vulnerable groups.
Optimizing The Marketing of Private School Educational Services through Local Wisdom Approaches Danurwendo, Yudha Suryanjaya; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to examine strategies for optimizing the marketing of educational services in private schools through a local wisdom-based approach. Educational service marketing is one of the key factors determining the success of private schools in attracting public interest, increasing student enrollment, and sustaining their existence amid increasingly competitive conditions. However, most marketing strategies implemented thus far tend to rely primarily on modern approaches such as the use of social media, formal branding, and technology-based innovations, without adequately considering the potential of local cultural values within the school's environment. In fact, local wisdom can serve as a unique competitive advantage and as a distinctive identity of the school in the eyes of the community. This study employs a qualitative method with a literature review approach, conducted through the exploration and analysis of scholarly articles, books, and research reports published within the past five years (2020-2025). The findings reveal that integrating local wisdom values into school marketing strategies can strengthen the school's positive image, enhance public trust, and foster stronger emotional connections between schools and their surrounding communities. Local values promoted through school marketing, educational programs, and services are shown to be more easily accepted by the community, as they align with prevailing cultural norms. Therefore, private schools need to formulate marketing strategies that are not only adaptive to contemporary developments but also contextualized with the local wisdom of their surrounding communities. This study is expected to provide theoretical contributions to the development of educational management literature as well as practical references for school administrators in designing relevant and effective marketing strategies.
Co-Authors Sigit Haryanto Sutama, S