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Optimizing Facilities and Infrastructure Management to Support School Bussiness Units as Income Generators Alim, Siti Fatika; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to analyze the infrastructure management strategy in supporting the development of school business units as an alternative funding source at Aisyiyah Gemolong Elementary School. The background of this study is based on the increasing operational needs of community-based private schools and the importance of funding innovation through the productive utilization of school assets. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results show that Aisyiyah Gemolong Elementary School has successfully developed six business units based on school assets, namely the hall as a meeting hall, the school kitchen as Fatimah Catering, the Ayam Geprek Sako food stall, the Khadijah Shop, Aisya Tour and Travel, and the Aisar psychology bureau. These business units are managed by the Vice Principal for Personnel by implementing systematic management functions, starting from planning, organizing, implementing, to monitoring. This approach has a direct impact on increasing school revenue by an average of Rp200,000,000 per month which is used to support teacher welfare, school operations, and social programs such as free Umrah. This study concludes that optimizing facilities and infrastructure through a school entrepreneurship model can be an effective strategy in creating financial independence for educational institutions.

The Role of School Culture and Climate in Creating A Conducive and Enjoyble Learning Environment Baihaqi, Muhammad Affan; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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School culture and climate are two fundamental pillars that interact in shaping the quality of the learning environment. Although these aspects have received attention in various educational policies, the implementation of school cultural values and the development of a healthy school climate still face several challenges, such as bureaucratic dominance, resistance to change, and the limited socio-emotional competencies of educators. This study aims to explore in depth the role of school culture and climate in creating a conducive and enjoyable learning environment for students in Indonesia. This research employs a descriptive qualitative approach using a literature review method. Data were collected through a systematic review of relevant national sources, including scholarly books, accredited journal articles, and official policy documents published in the last ten years. The data were analyzed thematically and critically to examine the relationship between school culture, school climate, and the quality of the learning environment. The findings indicate that a school culture that upholds values of collaboration, openness, and appreciation for diversity contributes to a school climate that supports students’ psychological well-being and active engagement in learning. Conversely, a school culture that is closed, authoritarian, and bureaucratic tends to create a rigid and pressuring learning climate. Therefore, synergy between school culture and climate is a strategic key to establishing an effective, enjoyable, and meaningful learning process.

Optimizing The Marketing of Private School Educational Services through Local Wisdom Approaches Danurwendo, Yudha Suryanjaya; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to examine strategies for optimizing the marketing of educational services in private schools through a local wisdom-based approach. Educational service marketing is one of the key factors determining the success of private schools in attracting public interest, increasing student enrollment, and sustaining their existence amid increasingly competitive conditions. However, most marketing strategies implemented thus far tend to rely primarily on modern approaches such as the use of social media, formal branding, and technology-based innovations, without adequately considering the potential of local cultural values within the school's environment. In fact, local wisdom can serve as a unique competitive advantage and as a distinctive identity of the school in the eyes of the community. This study employs a qualitative method with a literature review approach, conducted through the exploration and analysis of scholarly articles, books, and research reports published within the past five years (2020-2025). The findings reveal that integrating local wisdom values into school marketing strategies can strengthen the school's positive image, enhance public trust, and foster stronger emotional connections between schools and their surrounding communities. Local values promoted through school marketing, educational programs, and services are shown to be more easily accepted by the community, as they align with prevailing cultural norms. Therefore, private schools need to formulate marketing strategies that are not only adaptive to contemporary developments but also contextualized with the local wisdom of their surrounding communities. This study is expected to provide theoretical contributions to the development of educational management literature as well as practical references for school administrators in designing relevant and effective marketing strategies.

Schools as Value Communities in Shaping Students' Personalities and Culture Taqiyya, Wafa; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The phenomenon of declining student character, such as increasing intolerant behavior, weak social responsibility, and the fading value of honesty in the school environment indicates a value crisis that requires a new approach to character education. Most previous research still focuses on instructional-based character education, without a holistic view of the school's function as a value community. This study aims to analyze the role of schools as value communities in shaping students' personalities and culture. This study uses a qualitative approach with library research methods. Relevant scientific sources are analyzed to identify the main dimensions of value communities and their contribution to student character formation. The results of the study indicate that schools that fulfill their role as value communities are able to create social systems that support the internalization of values such as honesty, responsibility, collaboration, tolerance, and respect for local culture. The process of value formation occurs through teacher role models, meaningful social interactions, and consistent school policies and culture. This research provides theoretical and practical contributions in expanding the paradigm of character education from a cognitive-formal approach to an ecological, contextual, and transformative approach through the formation of schools as value communities.

Islamic Instructional Leadership and Its Influence on Teaching Quality at Pondok Pesantren Wali Songo Sragen Purwati, Dwi; Putri, Rizki Alifia; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to examine the implementation of Islamic instructional leadership and its influence on the quality of teaching at Pondok Pesantren Wali Songo Sragen, a pesantren that integrates traditional Islamic values with a formal education system. In response to the demands for educational improvement and innovation, there is a need for a leadership model that is not only instructionally effective but also aligned with religious values. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings reveal that leadership at this pesantren emphasizes role modeling (uswah), trust-based mentoring, and moralspiritual guidance in efforts to improve teacher performance. Teachers demonstrated significant improvements in lesson planning, implementation, and evaluation, driven by leadership grounded in Islamic values such as amanah (trustworthiness), ikhlas (sincerity), and syura (consultation). This research contributes theoretically by offering a contextual adaptation of the instructional leadership model in Islamic education. Practically, the findings provide a framework for pesantrens and Islamic schools seeking to enhance learning quality through valuebased leadership. The study also underscores the importance of institutional support to sustain Islamic leadership beyond reliance on individual charisma.

The Role of Character Education in Shaping The Personality of Generation Z Students Andayanie, Lukie Masayu; Hartanto, Sigit; Sutama, S
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The digital era has given rise to Generation Z, a cohort characterized by high technological dependency, rapid information access, and a tendency toward individualism. These traits pose significant challenges in the development of student personality. This study aims to analyze the role of character education in shaping the personality of Generation Z students, to identify supporting and inhibiting factors in its implementation, and to evaluate the effectiveness of character education strategies applied in schools. A descriptive qualitative approach was employed, using interviews, observations, and documentation as data collection techniques. The findings indicate that character education plays a vital role in fostering students' values of integrity, empathy, and social responsibility. Key supporting factors include teacher role modeling, a school culture of character, and parental involvement, while the main obstacles are the negative influence of social media, lack of environmental supervision, and limited digital infrastructure. Effective strategies identified include the habituation of character values in daily school life, reinforcement through extracurricular activities, and integration of the Pancasila Student Profile program. These findings affirm that contextual and sustainable character education can positively and adaptively shape the personality of Generation Z students in the face of rapid societal change.

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