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THE ROLE OF POLITICAL INFLUENCERS AND DIGITAL CAMPAIGNERS IN BUILDING LONG-TERM VOTER LOYALTY IN INDONESIA AFTER THE 2024 ELECTION Azhar Hutomo; Romi Syahril; Priatna; A.Rafiq
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to understand the role of political influencers and digital campaigners in shaping long-term loyalty among young Indonesian voters post-2024 elections. Using a qualitative approach through case study methods and digital content analysis, this study examines the communication styles, political narratives, and personal interactions of influencers through social media in shaping sustainable political perceptions. The analysis shows that political influencers are able to form significant emotional and cognitive attachments with voters through educational and interactive content. The resulting voter loyalty depends not only on affiliation with political parties or political ideology, but also on the credibility and consistency of the influencer's communication. These findings demonstrate a shift in the dynamics of contemporary political communication and the importance of strengthening digital political literacy post-campaign.
THE INFLUENCE OF DIGITAL MEDIA FRAMING ON THE CONSTRUCTION OF GENERATION Z'S PERCEPTION OF THE IRAN-USA CONFLICT Romi Syahril; Priatna; A.Rafiq; Azhar Hutomo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2808

Abstract

This study aims to understand and explore the influence of digital media framing on Generation Z's perceptions of the international conflict between Iran and the United States. Information circulating in digital media is never entirely neutral but is always shaped by geopolitical and ideological interests through a complex framing process. This research was implemented using a qualitative approach, relying on in-depth interviews with five Generation Z informants, selected using a purposive sampling technique. Thematic analysis of the interview data showed that digital media framing significantly influenced the formation of informants' perceptions. Western media tended to frame Iran as an aggressive entity, while alternative media and independent creators emphasized the United States as a provocative imperialist power. Generation Z's perceptions are formed through three main cognitive stages: sensation, attention, and interpretation. Digital literacy levels were identified as a crucial determinant. Highly literate informants were shown to be able to cross-verify news sources, while those with passive literacy tended to accept framing from a single platform. This study recommends strengthening digital literacy so that Generation Z becomes accustomed to verifying and forming objective opinions amidst the digital information maelstrom.