<![CDATA[Purpose – This study aims to examine the effect of perceived price, service quality, and trust on customer satisfaction among students who use Maxim online transportation services. Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships among perceived price, service quality, trust, and customer satisfaction. The sample consists of 120 respondents who are students at Malang University, have knowledge of Maxim services, have used the application, and have made repeated purchases. Respondents were selected using a non-probability sampling method with a purposive sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression in IBM SPSS Statistics version 25. Findings – The results indicate that perceived price, service quality, and trust each have a positive and significant effect on customer satisfaction. These findings suggest that better perceived pricing, improved service quality, and stronger trust contribute to higher customer satisfaction among Maxim users. Originality/value – This study contributes to the online transportation and consumer behavior literature by integrating perceived price, service quality, and trust as determinants of customer satisfaction in the context of Maxim users in Indonesia. The findings provide practical implications for service providers in improving pricing strategies, service performance, and trust-building to enhance customer satisfaction.]]>
