Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Febrianto, Rozindo Bima
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Contingency of Brand Image, Price Perception and Store Atmosphere Towards Consumer Repurchase Intention In the Current Parasocial Setting of Local FnB Bussiness Febrianto, Rozindo Bima; Parwati, Kardina Yudha
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.09

Abstract

Purpose – This study aims to examine the influence of brand image, price perception, and store atmosphere on repurchase intention among customers of Hondje Tea Shop in Malang.   Design/methodology/approach  – This study employs a quantitative research approach to investigate the relationships among brand image, price perception, store atmosphere, and repurchase intention. Data were collected from Hondje Tea Shop customers through a structured questionnaire and analyzed using appropriate statistical techniques to test the proposed hypotheses.   Findings – The findings indicate that brand image, price perception, and store atmosphere each have a positive and significant influence on repurchase intention. A strong and relatable brand image enhances customers' emotional connection with the brand, while favorable price perception and a comfortable, well-designed store atmosphere increase customer satisfaction and encourage repeat purchase behavior.   Originality/value  – This study contributes to the understanding of consumer behavior in the F&B sector by integrating psychological and experiential factors influencing repurchase intention. The findings offer practical implications for small and medium-sized enterprises in creating sustainable customer loyalty through brand positioning, pricing strategy, and in-store experience design.
Co-Authors Kardina Yudha Parwati