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All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Kusuma, Gede Yogananta Surya
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Decision Sciences, Operations Research & Management

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Revisit Intention in Rural Tourism: The Roles of Service Quality, Facilities, and Accessibility Kusuma, Gede Yogananta Surya; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.14

Abstract

Purpose – This study aims to analyze the effect of service quality, facilities, and accessibility on revisit intention among tourists of Penglipuran Tourism Village in Bangli Regency.   Design/methodology/approach – This study employs an explanatory quantitative research design. The population consists of tourists who have visited Penglipuran Tourism Village. A total of 160 respondents aged at least 17 years were selected using a non-probability sampling method with purposive sampling technique. Data were analyzed using multiple linear regression to examine the relationships between service quality, facilities, accessibility, and revisit intention.   Findings – The results indicate that facilities and accessibility have a positive and significant effect on revisit intention, while service quality does not have a significant effect. These findings suggest that ease of access and adequate tourist facilities play a more dominant role in encouraging tourists to revisit compared to perceived service quality.   Originality/value  – This study provides originality by examining the comparative influence of service quality, facilities, and accessibility on revisit intention within the distinct cultural setting of Penglipuran Tourism Village. The findings offer valuable insights by revealing that facilities and accessibility are stronger predictors of revisit intention than service quality, contributing practical guidance for destination development strategies.
Co-Authors Astrid Puspaningrum