Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Diana Nurfita
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Image, Product Quality, And Price on Purchase Intention for Skintific Products Diana Nurfita; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.13

Abstract

Purpose – This study aims to analyze the influence of brand image, product quality, and price on the intention to purchase Skintific products.   Design/methodology/approach –  This research uses a quantitative explanatory design. The sample consists of 84 respondents selected through non-probability purposive sampling. Primary data were collected using a five-point Likert scale questionnaire that had passed validity and reliability tests. After classical assumption testing, the data were analyzed using multiple linear regression with SPSS.   Findings – The results show that brand image, product quality, and price each have a positive and significant effect on purchase intention, both partially and simultaneously.   Originality/value – This study provides empirical evidence on key marketing determinants of purchase intention in the skincare industry, particularly for Skintific as a leading e-commerce brand, emphasizing the importance of integrated marketing strategies.
Co-Authors Basuki, Ananto