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The Role of Entrepreneur Motivation: The Mediation of Entrepreneur Orientation on Company Performance Moko, Wahdiyat; Wati, Cicik R; Basuki, Ananto; Bintoro, Nugroho Suryo; Barinta, Dunga Dwi
Journal of Business and Management Review Vol. 5 No. 4 (2024): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr54.8672024

Research Aims: The main focus of this research is to determine the role of entrepreneurial motivation as a mediator in the relationship between entrepreneurial orientation and Company Performance. Design/methodology/approach: This study uses an explanatory research approach with micro-enterprises run by beneficiary families of the Program Keluarga-Harapan (KPM-PKH) in Malang City as research objects. Data collection for this research was carried out by distributing 300 questionnaires online, but only 261 questionnaires were returned and declared valid for testing research data. The data analysis was carried out using SEM-PLS. Research Findings: This study's results indicate a relationship between entrepreneurial orientation, entrepreneurial motivation, and Company Performance. This study also found that entrepreneurial motivation perfectly mediates the relationship between entrepreneurial orientation and Company Performance. Entrepreneurial motivation plays an essential role in connecting to improve performance when business actors do not really have a good enough business orientation. The motivation of business actors will help business actors to remain enthusiastic to try again and again when business actors face failure in the process of increasing business sales. Theoretical Contribution/Originality: The theoretical contribution of the research on "The Role of Entrepreneur Motivation: The Mediation of Entrepreneur Orientation on Company Performance" lies in its exploration of the complex relationships between entrepreneurial motivation, entrepreneurial orientation, and company performance. The study contributes to the existing body of knowledge by providing a comprehensive understanding of how entrepreneurial motivation influences company performance through the mediation of entrepreneurial orientation. Keywords: Entrepreneur orientation; entrepreneur motivation; company performance; micro business; Program Keluarga Harapan (PKH).

Strengthening Village-Owned Enterprises (BUM Desa) and Joint Village-Owned Enterprises (BUM Desa Bersama) with Corporations Sulistyorini, Harlina; Setiawan, Margono; Sumiati, Sumiati; Wijayanti, Risna; Basuki, Ananto
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2165

BUM Desa/BUM Desa Bersama requires guidance and development from government and private sectors. BUM Desa/BUM Desa Bersama can cooperate with corporations for its future development. This study aims to formulate an effective collaboration model between BUM Desa/BUM Desa Bersama and corporations that contains the following substances: 1) Identifying and analyzing the need for collaboration for BUM Desa/BUM Desa Bersama with corporations; 2) Identifying obstacles in collaboration between BUM Desa/BUM Desa Bersama and corporations; 3) Formulating effective solutions in overcoming the obstacles that arise; 4) Finding lessons learned and success factors; and 5) Formulating a collaboration model for BUM Desa/BUM Desa Bersama with corporations. This study is a collaboration between BUM Desa in Malang Regency and Batu City with a corporation that is only limited to agents-based services. BUM Desa is an extension of the corporation’s business ventures in rural areas. Financial income from the collaboration is less significant, so it is said to be the social goal of BUM Desa. This collaboration does not pose a problem since BUM Desa represents the corporation's interest and acts as directed. BUM Desa does not make policies and decisions that can increase its own profits. This collaboration is not entirely detrimental to BUM Desa, but does not contribute enough and has an economic impact on improving the village’s community welfare.

PENGARUH BRAND EXTENSION, POTONGAN HARGA, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD Pahlevi, Enrico; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Technology has developed drastically and continues to evolve until now. The number of internet users that can be said to be very high has resulted in a lot of people's consumptions depending on internet activities. The purpose of this quantitative research is to identify the effects of brand extension, price discount, and e-service quality on purchase decision. This study is categorized into explanatory research since it tries to explain the position of the variables being studied and to identify the effect of a variable on other variables through hypothesis testing. The sample of this research was selected using purposive sampling, with the criteria of having the minimum education of elementary school and made purchases at least once in a month, resulting in 169 respondents. Here validity test, reliability test, and multiple linear regression were used. This study finds that brand extension has significant effects on purchase decision. Price discount has significant effects on purchase decision. E-service quality have significant effects on purchase decision.

Pengaruh Citra Merek, Kepercayaan Merek, dan Celebrity Endorsement terhadap Keputusan Pembelian Wardhana, Fadillah Kusuma; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.20

The objective of this research is to identify the effects of brand image, brand trust, and celebrity endorsement on the decision to purchase Ortuseight local futsal boots brand. This explanatory research develops and validates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling method, 100 people with the minimum age of eighteen years who live in Malang City and wear Ortuseight were selected as the respondents. The data was harvested from 5-point Likert-scaled questionnaires and was analyzed using multiple linear regression. This study finds that brand image, brand trust, and celebrity endorsement significantly affect the purchase decision. Therefore, this research recommends the company to maintain and improve their brand image, brand trust, and celebrity endorsement in order to benefit from consumer’s purchase decision that leads to higher sales. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Citra merk, Kepercayan Merek dan Celebrity Endorsement terhadap Keputusan Pembelian sepatu futsal merk lokal “Ortuseight”. Jenis penelitian ini adalah explanatory research yang digunakan untuk mengembangkan dan memvalidasi sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 100 responden yang berusia minimal 18 tahun dan menggunakan produk sepatu futsal dari Ortuseight dan berdomisili di Kota Malang. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Data yang digunakan adalah data primer yang berasal dari kuisioner dengan menggunakan Skala Rikert lima poin. Penelitian ini menggunakan metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Citra Merk, Kepercayaan Merek, dan Celebrity Endorsement berpengaruh secara signifikan terhadap Keputusan Pembelian. Penelitian ini menyarankan agar perusahaan dapat mempertahankan dan meningkatkan Citra Merk, Kepercayaan, dan Celebrity Endorsement pada produknya untuk mendapatkan Keputusan Pembelian konsumen yang berdampak pada peningkatan penjualan.

Pengaruh Promosi, Citra Merek dan Kepercayaan Merek Terhadap Minat Beli Ulang Indira, Efi Zela Rista Anisa; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.25

This study is discusses how promotion, brand image and brand trust affect repurchase intention, but it is undeniable that there are still several other influences that are not studied by researchers that also affect repurchase intention. The objective of this explanatory research is to identify the effects of promotion, brand image, and brand trust on the intention of Universitas Brawijaya's students to make repurchases via Tokopedia. This research method uses quantitative research and explanatory research. The samples are 101 Tokopedia users selected using purposive sampling technique. The data was shared by social media and harvested from Google Forms and was analyzed using multiple linear regression in SPSS 25. This study finds that promotion, brand image, and brand trust positively and significantly affect the students' intention to repurchase goods via Tokopedia. In this study, promotion variables were the most influential on repurchase intention. It can be concluded that the promotion carried out by Tokopedia has been very effective and it cause increased intention in repurchase. Abstrak Dalam penelitian ini membahas bagaimana promosi, citra merek dan kepercayaan merek berpengaruh terhadap minat beli ulang, tetapi tidak dipungkiri masih terdapat beberapa pengaruh lainnya yang tidak diteliti oleh peneliti yang juga berpengaruh terhadap minat beli ulang. Penelitian ini bertujuan untuk mengetahui pengaruh dari promosi, citra merek, dan kepercayaan merek terhadap minat beli ulang di Tokopedia pada mahasiswa Universitas Brawijaya. Metode penelitian ini menggunakan penelitian kuantitatif dan penelitian eksplanatori. Dalam penelitian ini sampel yang digunakan adalah sebanyak 101 pengguna Tokopedia dengan penyebaran kuesinoner dilakukan secara daring melalui media sosial menggunakan google form dan menggunakan teknik purposive sampling. Analisis data yang dilakukan menggunakan analisis regresi linier berganda menggunakan SPSS 25. Hasil dari penelitian ini menunjukkan bahwa promosi, citra merek, dan kepercayaan merek berpengaruh secara positif dan signifikan terhadap minat beli ulang di Tokopedia pada mahasiswa Universitas Brawijaya. Pada penelitian ini, variabel promosi paling berpengaruh pada minat beli ulang. Maka dapat disimpulkan bahwa promosi yang dilakukan oleh Tokopedia sudah sangat efektif, sehingga dapat menyebabkan meningkatnya minat beli ulang.

Pengaruh Social Media Marketing, Price, Dan Celebrity Endorser Terhadap Purchase Intention Akbar, Shafy Zulvan; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.07

Nowadays beverages can be processed into variants and creations, which put companies in a race of making breakthroughs in culinary. With the support of technological advancements, culinary business develops further, and competition that can affect purchase intention escalates. This research was conducted to identify the effects of social media marketing, price, and celebrity endorser on people’s intention to purchase products of Menantea. This explanatory research explains the relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 140 students of Faculty of Economics and Business of Universitas Brawijaya were selected as the respondents. The data analysis was performed in SPSS version 26.0. The test results of the three hypotheses have led to conclusions that social media marketing positively and significantly influences the purchase intention, that price positively and significantly affects the purchase intention, and that celebrity endorser also positively and significantly impacts the purchase intention. Abstrak Saat ini minuman dapat diolah dengan berbagai variasi dan kreasi yang membuat perusahaan berlomba-lomba untuk membuat terobosan baru dalam bidang kuliner. Hal ini didorong oleh perkembangan teknologi sehingga bisnis kuliner menjadi semakin berkembang dan terjadi persaingan yang dapat pempengaruhi purchase intention. Penelitian ini dilakukan untuk mengetahui pengaruh social media marketing, price, dan celebrity endorser terhadap purchase intention produk Menantea. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan antar variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 140 responden dengan ketentuan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya. Analisis data menggunakan SPSS ver. 26.0. Berdasarkan dari hasil pengujian terhadap ketiga hipotesis, dapat disimpulkan bahwa variabel social media marketing memiliki pengaruh yang positif dan signifikan terhadap purchase intention, variabel price memiliki pengaruh yang positif dan signifikan terhadap purchase intention, dan variabel celebrity endorser memiliki pengaruh positif dan signifikan terhadap purchase intention.

Pengaruh Celebrity Endorser, Harga, Dan Event Marketing Terhadap Purchase Decision Ishlah, Benayya; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.06

The large number of users of Erigo products in Indonesia indicates that Erigo can attract the Indonesian market. Erigo is one of the largest clothing companies in Indonesia, which has attracted many consumers in Indonesia. Even so, consumers have different opinions on consumer purchasing decisions, especially on the aspect of customer satisfaction. While the research conducted can be categorized as explanatory research by applying quantitative research that explains causal relationships between variables through hypothesis testing. This study used a sample of 131 respondents with a minimum age of 18 years, domiciled in South Tangerang and know Erigo. The data analysis tools used were descriptive statistical analysis and multiple linear regression analysis with the SPSS version 26 program. Based on the results of testing the four hypotheses, it can be concluded that; (1) the celebrity endorser variable (X1), which has a significant influence on the Purchase Decision, (2) the Price variable (X2), which has a significant influence on the Purchase Decision, (3) the Event Marketing variable (X3) which has a significant influence on the Purchase Decision, and (4) the influence of the independent variables simultaneously on the Purchase Decision variable is acceptable. Abstrak Banyaknya jumlah pengguna produk Erigo di Indonesia menandakan bahwa Erigo dapat menarik pasar Indonesia. Erigo merupakan salah satu perusahaan pakaian terbesar di Indonesia, yang telah diminati banyak konsumen di Indonesia. Meskipun begitu, konsumen memiliki pendapat yang berbeda terhadap keputusan pembelian konsumen, terutama pada aspek kepuasan dari konsumen. Sedangkan penelitian yang dilakukan dapat dikategorikan pada penelitian explanatory research dengan menerapkan penelitian kuantitatif yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 131 responden dengan ketentuan berusia minimal 18 tahun, berdomisili di Tangerang Selatan dan mengetahui Erigo. Alat analisis data yang digunakan adalah analisis deskriptif statistik dan analisis regresi linear berganda dengan program SPSS versi 26. Berdasarkan hasil pengujian empat butir hipotesis, dapat disimpulkan bahwa; (1) variabel Celebrity endorser (X1), yang mempunyai pengaruh signifikan terhadap Purchase Decision, (2) variabel Harga (X2), yang mempunyai pengaruh signifikan terhadap Purchase Decision, (3) variabel Event Marketing (X3) yang mempunyai pengaruh signifikan terhadap Purchase Decision, dan (4) adanya pengaruh secara bersama-sama (simultan) variabel bebas terhadap variabel Purchase Decision dapat diterima.

ANALISIS SWOT UNTUK PENENTUAN STRATEGI PEMASARAN PERUSAHAAN Putra, Dzulfikar Dhiya Khairullah; Basuki, Ananto
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.15

Smolio Clothing is a fashion business MSME that has a child-like concept with fun, pop and colorful themes. This study aims to describe the internal and external environmental conditions of marketing and determine the right strategy for developing Smolio Clothing's fashion business in Indonesia. This research uses a descriptive qualitative research type. The problem analysis method used is SWOT analysis (Strengths, Weakness, Opportunity, Threats) and QSPM (Quantitative Strategic Planning Matrix) matrix. The results of this study indicate that the marketing conditions of the Smolio Clothing business in the IE Matrix are in quadrant II, with a grow and build strategy. Of the 11 alternative strategies formulated using the SWOT matrix, based on the results of the QSPM matrix, the right strategy to use is an intensive type of strategy in the form of market penetration with a TAS of 6.45. The strategies that Smolio Clothing can implement are conducting better marketing activities to increase brand trust, selling through various social e-commerce platforms that have sprung up, making products with new types and variants, looking for alternative suppliers to lower costs and selling.

Dinamika Lingkungan sebagai Moderator Pengaruh Perencanaan Strategik dan Perencanaan Operasional terhadap Kinerja Perusahaan Nirlaba (Studi pada Rumah Sakit di Kota Banjarmasin) Rifani, Ahmad; Basuki, Ananto
Jurnal Aplikasi Manajemen Vol. 6 No. 2 (2008)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was done at non-profit companies. Whereas, there was limitation number of research that connecting with non-profit company. The aim of this research were to describe non-profit strategic typology that was used by hospitals in Banjarmasin, to know environment dynamic variable as moderator in the influence of strategic planning and operational planning toward non-profit company's performance, based on balanced scorecard approach. This research was kind of explanatory research, defines as the research that explains correlation between variables and tests the hypothesis. The population is people who work in hospital and get involves in strategic planning arranger and operational planning at each hospitals in Banjarmasin. Census sampling technique was used in this research, which were resulted 60 peoples as respondent. Hypothesis was tested by Moderated Regression Analysis (MR4). The result of this research showed five in eight hospitals have been implicating non-profit strategic typology that was piggybacking strategy. Second, the result showed that the dynamical of environment is moderator in the influence of strategic planning and operational planning toward non-profit company's performance, based on balanced Scorecard approach. Third, the result of this research also showed that the dynamical of environment is moderator in the influence of strategic planning and operational planning toward non-profit company's performance, based on balanced scorecard approach, significantly.

Strengthening Village-Owned Enterprises (BUM Desa) and Joint Village-Owned Enterprises (BUM Desa Bersama) with Corporations Sulistyorini, Harlina; Setiawan, Margono; Sumiati, Sumiati; Wijayanti, Risna; Basuki, Ananto
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2165

BUM Desa/BUM Desa Bersama requires guidance and development from government and private sectors. BUM Desa/BUM Desa Bersama can cooperate with corporations for its future development. This study aims to formulate an effective collaboration model between BUM Desa/BUM Desa Bersama and corporations that contains the following substances: 1) Identifying and analyzing the need for collaboration for BUM Desa/BUM Desa Bersama with corporations; 2) Identifying obstacles in collaboration between BUM Desa/BUM Desa Bersama and corporations; 3) Formulating effective solutions in overcoming the obstacles that arise; 4) Finding lessons learned and success factors; and 5) Formulating a collaboration model for BUM Desa/BUM Desa Bersama with corporations. This study is a collaboration between BUM Desa in Malang Regency and Batu City with a corporation that is only limited to agents-based services. BUM Desa is an extension of the corporationâ€™s business ventures in rural areas. Financial income from the collaboration is less significant, so it is said to be the social goal of BUM Desa. This collaboration does not pose a problem since BUM Desa represents the corporation's interest and acts as directed. BUM Desa does not make policies and decisions that can increase its own profits. This collaboration is not entirely detrimental to BUM Desa, but does not contribute enough and has an economic impact on improving the villageâ€™s community welfare.

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