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Multidimensional Tourism Development Strategy as a Driver of the Creative Economy: A Study of the Pahlawan Street Center Area in Madiun City Malik Ibrahim; Nuril Endi Rahman; Fajar Istikhomah; Siti Komala Mutiara
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.2256

Abstract

Purpose of the study: This study aims to (1) explore multidimensional tourism development strategies in the Pahlawan Street Center Area as a driver of the creative economy. (2) Examine the role of stakeholders in designing multidimensional tourism development strategies that have an impact on the creative economy. (3) Analyze the potential of multidimensional tourism in Pahlawan Street Center in supporting the development of the creative economy. (4) Social learning and cultural awareness in multidimensional tourism development. (5) Community empowerment and creative economy education. (6) Integration of multidimensional tourism and local policies as a pedagogical model. Methodology: This research uses descriptive qualitative research, data collection using non-participant observation, semi-structured interviews with 12 informants, and documentation. Data analysis uses reduction, data presentation, and conclusion drawing, while data validity uses source and method triangulation. Main Findings: The multidimensional tourism development strategy in Pahlawan Street Center is carried out through the organization of events, the formation of the Creative Economy Committee, Kawista, Dekranasda, and MSME Stands with synergy between stakeholders as planners and executors. This tourism potential supports the creative economy, cultural preservation, the formation of city identity, and multicultural education. In addition, community empowerment and creative economy education encourage independence, entrepreneurship, economic equality, and create a sustainable development model based on local policies and socio-cultural resilience. Novelty/Originality of this study: This study explores multidimensional tourism as a driver of the creative economy. The role of stakeholders and the potential of creative economy products. Social learning and cultural awareness. Community empowerment and creative economy education. The integration of multidimensional tourism and local policies as a pedagogical model.
Strategi Pengembangan Wisata Multidimensi sebagai Penggerak Ekonomi Kreatif: Studi pada Kawasan Pahlawan Street Center Kota Madiun Malik Ibrahim; Nuril Endi Rahman; Fajar Istikhomah; Siti Komala Mutiara
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 1 (2026): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i1.11267

Abstract

Pengembangan Pahlawan Street Center (PSC) di Kota Madiun sebagai destinasi wisata multidimensi memiliki potensi untuk menggerakkan ekonomi kreatif. Meski demikian, kawasan ini menghadapi tantangan berupa ketimpangan kunjungan, ramai pada hari libur namun agak sepi di hari kerja, serta jam operasional yang terbatas hingga pukul 22.00 WIB pada hari kerja. Dari sisi pelaku usaha, 60% UMKM di PSC masih bergantung pada pasar lokal dengan omzet rata-rata Rp5–10 juta per bulan, dan hanya 40% yang telah memanfaatkan digitalisasi untuk pemasaran dan transaksi daring. Penelitian ini bertujuan mengeksplorasi strategi pengembangan, menganalisis peran pemangku kepentingan, dan mengkaji potensi PSC dalam mendukung ekonomi kreatif. Dengan metode kualitatif deskriptif, data dikumpulkan melalui observasi nonpartisipan, wawancara semi-terstruktur terhadap 11 informan, dan studi dokumentasi, lalu dianalisis melalui reduksi, penyajian data, serta penarikan kesimpulan, dengan validitas diperkuat oleh triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi pengembangan diwujudkan melalui penyelenggaraan event, pembentukan Komite Ekonomi Kreatif, Kelurahan Wisata (Kawista), Dekranasda, serta penambahan Stand UMKM. Peran pemangku kepentingan berjalan sinergis sebagai perencana dan pelaksana. Potensi PSC dinilai sangat besar dengan dukungan berbagai program dan kelembagaan tersebut. Namun, penelitian ini memiliki keterbatasan dalam ruang lingkup sampel dan metode kualitatif yang belum menyajikan data kuantitatif terukur. Oleh karena itu, penelitian lanjutan disarankan menggunakan pendekatan mixed-methods untuk mengukur dampak ekonomi secara empiris melalui survei pengunjung dan analisis data transaksi UMKM.