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p-Index From 2020 - 2025
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All Journal International Journal of Business English and Communication (IJoBEC)
Putri Annisa R. Siduppa
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

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AN EMOTIONAL APPROACH ON CONSUMER SATISFACTION AND LOYALTY AT GANESHA OPERATION MAKASSAR Putri Annisa R. Siduppa; Andi Anto Patak; Riny Jefri
International Journal of Business English and Communication Vol 3 No 4 (2025): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i4.2398

Abstract

This research aimed to identify the influence of an emotional approach on consumer satisfaction and loyalty to Ganesha Operation Makassar. This research uses qualitative methods to obtain data from respondents. Respondents in this study consisted of four employees and two students of Ganesha Operation Makassar. The results obtained from this research show that presenting an emotional approach in service greatly influences consumer comfort. This is because, through an emotional approach, a company can understand consumers from an internal and external perspective, and comfort can form consumer loyalty because a sense of trust has been formed in the company.
Co-Authors Andi Anto Patak Riny Jefri