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All Journal Jurnal Studi Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi)
Tabitha Hemastuti
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Dynamics of Audiens Interpretation and Reception of Korean Drama Queen of Tears Tabitha Hemastuti; Roro Retno Wulan
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.9059

Abstract

The popularity of Korean dramas as part of the Hallyu Wave has grown significantly in Indonesia, creating a cultural phenomenon where audiences do not only consume content but also actively interpret and engage with it. One of the recent dramas, Queen of Tears, sparked intense fan reactions, particularly on social media, due to its emotionally rich narrative and depiction of modern marital struggles. This phenomenon raises a central research problem: how do audiences from different social backgrounds decode and interpret the messages presented in the drama? Using Stuart Hall’s encoding/decoding theory and a qualitative descriptive method with a phenomenological approach, this study investigates the audience reception of Queen of Tears by conducting in-depth interviews with eight informants who are active fans of the drama. The findings show varied interpretations across three decoding positions: dominant, negotiated, and oppositional, based on the drama’s three main themes: romance and sacrifice, family and social pressure, and throne and power. The majority of informants were in dominant and negotiated positions, indicating general acceptance with contextual adjustments. This study highlights that audience reception is not linear, but shaped by individual experiences, values, and socio-cultural context. It contributes to understanding how media texts like Queen of Tears act as spaces for meaning negotiation and emotional reflection among Indonesian viewers.
A social network analysis of fan engagement in ‘Queen of Tears’ Tabitha Hemastuti; Roro Retno Wulan
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.10118

Abstract

The development of digital media has transformed how fans interact with and consume popular culture, particularly Korean dramas. Queen of Tears exemplifies an online marketing strategy that leverages the power of YouTube as a social network platform. Fans are not merely passive consumers; they also actively participate in activities that support the drama. The purpose of this study is to analyse the fan communication networks surrounding the Korean drama Queen of Tears on the Netflix K-Content YouTube channel, specifically the video ‘Queen of Tears Cast Reveals Secrets to Each Other | Office Hours | Netflix’. This research employed the Social Network Analysis (SNA) using Gephi 9.0 to process comment data. The results revealed two types of communication network patterns: wheel communication patterns and chain communication patterns. The main actor within the network is @fourleafclover-ww1mm, who demonstrates significant influence in conversations on the Netflix K-Content YouTube channel, as indicated by centrality indicator values. These findings highlight the potential effectiveness of YouTube as a platform for fostering fan engagement and promoting Korean dramas. Theoretically, this study contributes to the development of social network analysis in fandom and digital media research. In practice, it provides insights into how fan interactions can be optimised for content promotion strategies in the entertainment industry.
Co-Authors Roro Retno Wulan