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All Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Agromedicine Unila: Jurnal Kesehatan dan Agromedicine
Aulia Sari Pratiwi
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Other

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Pengaruh Social Media Marketing, Produk Review, dan Brand Awareness terhadap Purchase Decision pada Produk Skincare Aulia Sari Pratiwi; Abdul Haeba Ramli
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.950

Abstract

This research is a quantitative study to find out the direct and indirect influence between social media marketing, product riview on brand awareness through purchase decision on the consumer of The Originote products. The use of research to prove the correlation between all variables. Data collection is done through a survey with a Google form questionnaire. The population in this study was a consumer who used Skincare products based in DKI Jakarta province, aged 17 and over. A sample of 105 respondents has been collected. To test validity and reliability using the Structural Equation Model (SEM). Based on the results of the research, of the 5 hypotheses accepted: social media marketing has a positive influence on brand awareness, product riview has a positively influenced brand awarness, social media marketings have a positive impact on purchase decision, productivity riview have a negative influence upon purchase decision and brand Awareness has a negative impact on buy decision. The results of this research are expected to provide insights for skin care products to better understand the needs of customer face skin and continue to provide quality, safe, and affordable products to consumers.
Hubungan Infeksi Soil-Transmitted Helminth dengan Malnutrisi dan Anemia pada Anak Aulia Sari Pratiwi
Jurnal Agromedicine Unila: Jurnal Kesehatan dan Agromedicine Vol. 2 No. 4 (2015): Jurnal Agromedicine
Publisher : Fakultas Kedokteran Universitas Lampung

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Abstract

Infeksi soil transmitted helminth (STH) adalah infeksi yang paling sering di dunia. Spesies utama yang sering menginfeksi Ascaris lumbricoides, Trichuris trichiura, Necator americanus, dan Ancylostoma duodenale. Anak-anak adalah kelompok dengan prevalensi tertinggi infeksi intestinal dan juga sangat rentan terhadap efek dari infeksi kecacingan seperti defisiensi nutrisi ,memperburuk anemia dan membuat ketidakseimbangan perkembangan fisikal dan mental pada anak. Infeksi STH dapat memperburuk status nutrisi (malnutrisi) melalui beberapa mekanisme seperti memakan jaringan, malabsorbsi, kompetisi vitamin A di usus dan respon inflamasi. Infeksi STH juga dapat menyebabkan anemia diakibatkan karena proses kehilangan darah secara primer dan sekunder. [J Agromed Unila 2015; 2(4):377-380]Kata kunci: anemia, malnutrisi, STH
Co-Authors Abdul Haeba Ramli