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Meuzaki, Ryezi
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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Optimalisasi Promosi dan Pemasaran Kebaya Secara Digital Berbasis Web Melalui Teknik SEO dan Penggunaan Chatbot AI pada Butik XYZ Ayuningsih, Ekatri; Husna, Asmaul; Meuzaki, Ryezi; Panggabean, Jan Kevin
JURNAL RISET KOMPUTER (JURIKOM) Vol. 12 No. 5 (2025): Oktober 2025
Publisher : Universitas Budi Darma

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Abstract

This study aims to optimize the promotion and marketing of kebaya digitally by applying Search Engine Optimization (SEO) techniques and the use of AI Chatbot in a web-based application. The main problem faced by Butik Putri is the rapid development of digital technology that pushes kebaya entrepreneurs to adapt their promotional and marketing strategies online. The advancement of digital technology and intence business competition drives growth in Indonesia’s fashion Industry, especially kebaya products, thus making digital marketing crucial to reach a broader and modern market. Butik Putri is a brand engaged in kebaya fashion. Currently, Butik Putri experiences limitations in digital marketing, which a restricted to the WhatsApp platform and lacks optimal service responsiveness. The proposed solution is to develop a web-based application by implementing Search Engine Optimization (SEO) strategies and AI Chatbot. This study aims to design and build a promotional website a modern, responsive interface that supports customer interaction through the application of Tailwind CSS and AI Chatbot integration. Additionally, Search Engine Optimization (SEO) techniques are applied to improve website visibility on Search Engines. The research method uses a qualitative approach, involving the Software Development Life Cycle (SDLC) method with prototype and flowchart models. The results show that the implementation of a Tailwind CSS-based website with AI Chatbot features can increase the volume of kebaya sales through both digital platforms and physical stores, strengthen the brand, and enhance real-time responsiveness and interaction with website visitors by providing 24-hour interactive service
Analisis Website Butik XYZ Menggunakan Google Search Console dan Google Analytics Ayuningsih, Ekatri; Husna, Asmaul; Meuzaki, Ryezi; Panggabean, Jan Kevin
JURNAL RISET KOMPUTER (JURIKOM) Vol. 12 No. 5 (2025): Oktober 2025
Publisher : Universitas Budi Darma

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Abstract

Butik Putri is a business in the fashion sector that sells its products through a website. A website is an application that contains various types of multimedia documents such as text, images, sound, animation, and video, used to provide information and introduce a product to the public broadly. To optimally increase the number of website visitors, an evaluation needs to be conducted by analyzing the website’s performance and visitor characteristics. The purpose of this study is to analyze the performance of the website and the characteristics of visitors to the Butik Putri website. The method used is a descriptive method. The research population consists of website visitors on the site Butik Putri from June to September 2025, totaling 620 people. Data collection techniques use secondary data from Google Search Console (GSC) and Google Analytics (GA). The results show that the website’s performance on search engine averages 2,2. The highest keyword search is “Butik Putri”. Indonesia is the country that accesses the website the most. Visitor characteristics increased with a total of 620 visitors. The most used browser is Chrome at 61,11%, the operating systems is Windows at 55,42%, and the device used is desktop at 61,11%. The website’s performance improved after adding Google Search Console (GSC) to the Butik Putri website. Along with that, visitor characteristics from Google Analytics (GA) data also increased but then decreased in the following month. To keep visitors continually increasing, website content must be continuously updated.
Co-Authors Asmaul Husna Ayuningsih, Ekatri Panggabean, Jan Kevin