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All Journal Journal of Economics and Social Sciences IJED: International Journal of Economy Development Research
Maulida, Bela Nur
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Digital Marketing Strategy and Product Innovation Hampers: A Case Study of Askara Kayu Karanganyar Paiton Probolinggo Himmah, Mufidatul; Hotimah, Husnul; Maulida, Bela Nur
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1104

Abstract

This study aims to analyze the digital marketing strategy and product innovation implemented by the MSME Askara Kayu, located in Karanganyar, Paiton, Probolinggo. Established in 2019, Askara Kayu focuses on producing wood-based hampers, which have become a trend in the creative economy industry, particularly in the MSME sector. This research employs a qualitative approach with a case study method. Data collection techniques include in-depth interviews with the business owner and direct observation of the production and marketing processes. The research findings show that Askara Kayu's success is supported by several key factors, namely consistency in maintaining product quality, design innovation that aligns with market trends, and attractive product visualization across various digital platforms. The digital marketing strategies applied include the use of social media such as Instagram and marketplaces like Shopee and Tokopedia. Additionally, Askara Kayu optimizes paid advertisements such as Meta Ads to expand market reach. The target market segments include individual consumers, corporate institutions, and public figures. Family involvement and a network of local artisans also contribute to increasing production capacity and ensuring business sustainability. The findings of this study are expected to serve as a reference for other MSMEs in developing digital marketing strategies and product innovations based on creativity.
Analysis of the Application of Islamic Business Ethics Principles in Online Buying and Selling Transactions at Humaira Shop Maulida, Bela Nur; Sofiatun, Siti; Putra, Endra Aditiya
IJED: International Journal of Economy Development Research Vol 4, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v4i1.11729

Abstract

Penelitian ini bertujuan untuk menganalisis apakah transaksi jual beli online sudah menerapkan prinsip-prinsip etika bisnis Islam dalam transaksi jual beli online dan bagaimana penerapan prinsip-prinsip etika bisnis Islam dalam transaksi jual beli online. Penelitian ini menngunakan metode kualitatif bersifat deskriptif dengan teknik pengumpulan databerupa wawancara dan dokumentasi. Data primer dalam penilitian ini adalah pemilik (owner) dan konsumen yang membeli produk busana muslim di Humaira Shop. Hasil penelitian menyatakan Humaira Shop sudah sepenuhnya menerapkan prinsip-prinsip etika bisnis Islam dalam jual belinya, dengan prinsip tauhid, prinsip keseimbangan, prinsip kehendak bebas, prinsip tanggung jawab dan prinsip ihsan. dalam menerapkan prinsip-prinsip etika Bisnis Islam  menggunakan strategi E-Marketing 7p, yaitu product dan process menerapkan prinsip tanggung jawab. Promotion, menerapkan prinsip tauhid. Price, menerapkan prinsip keseimbangan. Place menerapkan prinsip kehendak bebas. People dan physical evidence menerapkan prinsip ihsan.
Co-Authors HIMMAH, MUFIDATUL Husnul Hotimah, Husnul Putra, Endra Aditiya Sofiatun, Siti