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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Diandra, Adenin Raditya
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Economics, Econometrics & Finance

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ANALISIS PERAN SIKAP LINGKUNGAN PADA PENGARUH INOVASI TERHADAP NIAT BELI PRODUK MAKANAN ALAMI Firmansyah, Much Yudi; Diandra, Adenin Raditya; Cisandra, Mercylina Rifka; Yulianto, Andy; Azumah, Nafisa Rafi; Huriyah, Syelbi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.484

Abstract

This study analyzes the role of pro-environmental attitude in the influence of innovativeness on the purchase intention of natural food products. The research uses a quantitative approach. The population studied consists of the people of Sukoharjo, with a non-probability sampling technique and purposive sampling. The sample used consists of 200 respondents. The data used in this study is primary data, collected through the distribution of questionnaires. To analyze the data, this study employs the Partial Least Square (PLS) method with the assistance of SMARTPLS software.
Co-Authors Azumah, Nafisa Rafi Cisandra, Mercylina Rifka Firmansyah, Much Yudi Huriyah, Syelbi Yulianto, Andy