Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Attirafi, Hirzy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Customer Experience and Security on Customer Satisfaction in Shopee Mobile E-Commerce in Surabaya Attirafi, Hirzy; Zawawi, Zawawi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.603

Abstract

Along with the rise in mobile device usage, mobile applications have become crucial in enhancing the e-commerce ecosystem. Shopee is one of the most popular e-commerce platforms among Indonesian users. This study seeks to explore how the quality of customer experience and security affects customer satisfaction. Employing a quantitative survey approach, data were gathered from 88 respondents chosen through purposive sampling. Partial Least Square (PLS) analysis was applied to assess validity, reliability, and test the hypotheses. Findings reveal that both user experience and security significantly and positively impact customer satisfaction. A better user experience typically leads to greater satisfaction, and higher perceived security likewise elevates customer satisfaction when shopping on Shopee.
The Impact of Customer Experience and Security on Customer Satisfaction in Shopee Mobile E-Commerce in Surabaya Attirafi, Hirzy; Zawawi, Zawawi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.603

Abstract

Along with the rise in mobile device usage, mobile applications have become crucial in enhancing the e-commerce ecosystem. Shopee is one of the most popular e-commerce platforms among Indonesian users. This study seeks to explore how the quality of customer experience and security affects customer satisfaction. Employing a quantitative survey approach, data were gathered from 88 respondents chosen through purposive sampling. Partial Least Square (PLS) analysis was applied to assess validity, reliability, and test the hypotheses. Findings reveal that both user experience and security significantly and positively impact customer satisfaction. A better user experience typically leads to greater satisfaction, and higher perceived security likewise elevates customer satisfaction when shopping on Shopee.
Co-Authors Zawawi Zawawi, Zawawi