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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Syahputri, Uchi Leli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price, Trust, and Product Quality on Purchase Decisions Using Tokopedia E-Commerce (Case Study of Students of Riau Islamic University) Syahputri, Uchi Leli; Syahdanur, Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.659

Abstract

The purpose of this study is to determine and analyze the influence of price, trust, and product quality on purchasing decisions using Tokopedia e-commerce among students of the Islamic University of Riau. The population in this study were students of the Islamic University of Riau who purchased products on Tokopedia e-commerce, sample determination was carried out using the Purposive sampling method. Therefore, the sample used in this study was 100 consumers. Data collection techniques in this study used questionnaires, interviews, and documentation. Data analysis used in this study involved testing and analysis in the form of numbers and concluding the results of the test in the study. The results showed that partially the variables Price (X1), Trust (X2), and Product Quality (X3) had a significant influence on purchasing decisions in purchasing products on Tokopedia e-commerce. The magnitude of the influence of price, trust, and product quality on this purchasing decision was with an R Square value of 0.666%.
The Effect of Price, Trust, and Product Quality on Purchase Decisions Using Tokopedia E-Commerce (Case Study of Students of Riau Islamic University) Syahputri, Uchi Leli; Syahdanur, Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.659

Abstract

The purpose of this study is to determine and analyze the influence of price, trust, and product quality on purchasing decisions using Tokopedia e-commerce among students of the Islamic University of Riau. The population in this study were students of the Islamic University of Riau who purchased products on Tokopedia e-commerce, sample determination was carried out using the Purposive sampling method. Therefore, the sample used in this study was 100 consumers. Data collection techniques in this study used questionnaires, interviews, and documentation. Data analysis used in this study involved testing and analysis in the form of numbers and concluding the results of the test in the study. The results showed that partially the variables Price (X1), Trust (X2), and Product Quality (X3) had a significant influence on purchasing decisions in purchasing products on Tokopedia e-commerce. The magnitude of the influence of price, trust, and product quality on this purchasing decision was with an R Square value of 0.666%.
Co-Authors Syahdanur, Syahdanur