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All Journal Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Syahdanur, Syahdanur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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Pemanfaatan Media Sosial Sebagai Digital Marketing Pada Usaha Ikan Salai di Kecamatan Rantau Kopar, Kabupaten Rokan Hilir Suryani, Susie; Syahdanur, Syahdanur; Yusrawati, Yusrawati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7075

Abstract

Evolusi digitalisasi adalah sebuah keniscayaan yang ditandai dengan perubahan cara bisnis dan perilaku pembeli. Evolusi digital sangat membantu dalam menghadapi perubahan iklim dan mendorong keberlanjutan. Peningkatan Literasi digital melalui kegiatan Pengabdian Masyarakat oleh institusi Lembaga perguruan tinggi maupun pihak yang berkepentingan terhadap kemajuan UMKM sangat penting disampaikan kepada para pelaku usaha mikro, terutama mereka yang berada jauh dari pusat kota kabupaten atau propinsi. Pemanfaatan konsep pemasaran berbasis teknologi digital (digital marketing) memberi harapan bagi UMKM untuk berkembang menjadi pusat kekuatan ekonomi.baru karena dapat menjangkau seluruh masyarakat di manapun mereka berada tanpa ada lagi batasan geografis ataupun waktu. Digital marketing memudahkan pebisnis memantau dan menyediakan segala kebutuhan dan keinginan calon konsumen, di sisi lain calon konsumen juga bisa mencari dan mendapatkan informasi produk hanya dengan cara menjelajah dunia maya sehingga mempermudah proses pencariannya.
The Effect of Price, Trust, and Product Quality on Purchase Decisions Using Tokopedia E-Commerce (Case Study of Students of Riau Islamic University) Syahputri, Uchi Leli; Syahdanur, Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.659

Abstract

The purpose of this study is to determine and analyze the influence of price, trust, and product quality on purchasing decisions using Tokopedia e-commerce among students of the Islamic University of Riau. The population in this study were students of the Islamic University of Riau who purchased products on Tokopedia e-commerce, sample determination was carried out using the Purposive sampling method. Therefore, the sample used in this study was 100 consumers. Data collection techniques in this study used questionnaires, interviews, and documentation. Data analysis used in this study involved testing and analysis in the form of numbers and concluding the results of the test in the study. The results showed that partially the variables Price (X1), Trust (X2), and Product Quality (X3) had a significant influence on purchasing decisions in purchasing products on Tokopedia e-commerce. The magnitude of the influence of price, trust, and product quality on this purchasing decision was with an R Square value of 0.666%.
The Effect of Price, Trust, and Product Quality on Purchase Decisions Using Tokopedia E-Commerce (Case Study of Students of Riau Islamic University) Syahputri, Uchi Leli; Syahdanur, Syahdanur
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.659

Abstract

The purpose of this study is to determine and analyze the influence of price, trust, and product quality on purchasing decisions using Tokopedia e-commerce among students of the Islamic University of Riau. The population in this study were students of the Islamic University of Riau who purchased products on Tokopedia e-commerce, sample determination was carried out using the Purposive sampling method. Therefore, the sample used in this study was 100 consumers. Data collection techniques in this study used questionnaires, interviews, and documentation. Data analysis used in this study involved testing and analysis in the form of numbers and concluding the results of the test in the study. The results showed that partially the variables Price (X1), Trust (X2), and Product Quality (X3) had a significant influence on purchasing decisions in purchasing products on Tokopedia e-commerce. The magnitude of the influence of price, trust, and product quality on this purchasing decision was with an R Square value of 0.666%.
Peningkatan Literasi Keuangan Syariah sebagai Upaya Penguatan Kapasitas Ekonomi BUMKep “Mutiara Rokan” Desa Sekapas Kabupaten Rokan Hilir Siska, Siska; Syahdanur, Syahdanur; Yusrawati, Yusrawati; Ferbianti, Annisa; Sulastri, Sulastri
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 3 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i3.1753

Abstract

Program pengabdian kepada Masyarakat ini bertujuan meningkatkan literasi keuangan syariah serta kapasitas pengelolaan keuangan pada BUMKep “Mutiara Rokan” di Desa Sekapas, Kecamatan Rantau Kopar, Kabupaten Rokan Hilir. Kegiatan ini dilatarbelakangi oleh temuan rendahnya literasi keuangan syariah di Masyarakat desa, yang berdampak pada lemahanya akuntabilitas, tranparansi, dan efektifitas pengelolaan usaha BUMKep. Metode pelaksanaan meliputi sosialisasi, pelatihan konsep dasar keuangan syariah serta pendampingan langsung pada pengurus BUMKep terkait pengelolaan keuangan. Sebanyak 30 peserta yang terdiri dariperangkat desa, pengurus dan anggota BUMKep terlibat aktif dalam rangkaian kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap prinsip syariah, termasuk aspek tranparansi, Amanah dan pengelolaan dana berbasis syariah. Kegiatan ini berhasil memperkuat kapasitas Lembaga desa dan mendorong praktik keuangan yang lebih professional dan sesuai syariah.
Co-Authors Ferbianti, Annisa Siska Siska Sulastri Sulastri Suryani, Susie Syahputri, Uchi Leli Yusrawati Yusrawati