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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Bryan Maxwell Jong Ganing
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASING DECISIONS AT KOPI JANJI JIWA IN MAKASSAR Gabriele Gonardy; Klara Felicia Jonardi; Jennifer Wityono; Richard Laurenta; Bryan Maxwell Jong Ganing; Muh Syulhasbiullah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1328

Abstract

Purchasing decisions are inherent in every customer’s behavior. The purpose of this study is to analyze the influence of product quality, price, and promotion on purchasing decisions at Kopi Janji Jiwa in Makassar. The research data were collected through the distribution of closed-ended questionnaires using a Likert scale. The analytical tools employed in this study include descriptive statistical analysis, data quality tests (validity and reliability tests), hypothesis testing, multiple linear regression, and classical assumption tests using SPSS version 26. The results indicate that product quality (X1) has no significant effect on purchasing decisions (Y), price (X2) also has no significant effect on purchasing decisions (Y), while promotion (X3) has a significant influence on purchasing decisions. It can be concluded that simultaneously, product quality, price, and promotion collectively affect purchasing decisions.
Co-Authors Gabriele Gonardy Jennifer Wityono Klara Felicia Jonardi Muh Syulhasbiullah Richard Laurenta