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All Journal International Journal of Artificial Intelligence Research Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Fokus Manajemen Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Abdimas Kartika Wijayakusuma International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal Of Human And Education (JAHE)
Muh Syulhasbiullah
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Penggunaan Live Streaming, Online Brand Trust Dan Promosi Dalam Social Commerce Terhadap Keputusan Pembelian Muh Syulhasbiullah; Muhammad Hidayat; Anshar Daud
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.431

Abstract

Penelitian ini bertujuan untuk menganalisis (1) hubungan antara variabel penggunaan live streaming, kepercayaan merek online, dan promosi terhadap keputusan pembelian, baik secara parsial maupun simultan, serta (2) faktor yang paling dominan mempengaruhi keputusan pembelian dalam social commerce. Penelitian ini menggunakan metode kuantitatif dengan sampel jenuh sebanyak 104 responden yang merupakan pengguna aktif social commerce di kota Makassar yang melakukan pembelian secara online. Data primer dikumpulkan melalui kuesioner online yang telah diuji kualitasnya, kemudian diuji menggunakan asumsi klasik untuk memvalidasi model regresi linear berganda yang digunakan dalam pengujian hipotesis. Hasil analisis menunjukkan bahwa dalam social commerce, kepercayaan merek online tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Sebaliknya, penggunaan live streaming dan promosi memiliki pengaruh signifikan dan positif. Oleh karena itu, untuk meningkatkan keputusan pembelian konsumen, bisnis dalam social commerce sebaiknya fokus pada optimalisasi penggunaan live streaming dan strategi promosi yang efektif.
Personal Value Canvas untuk Perencanaan Karier dan Pendidikan Siswa-Siswi Sekolah Menengah Atas Maichal, Maichal; Syam, Asriah; Sanapang, Gracela Marisa; Wijaya, Justin; Tanesia, Cindy Yoel; Syulhasbiullah, Muhammad; Mustikarini, Carolina Novi; Monalisa, Monalisa
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5140

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa-siswi SMA Negeri 2 Kabupaten Pangkajene dan Kepulauan dalam merencanakan masa depan mereka serta menghindari pernikahan dini, melalui pendekatan Personal Value Canvas (PVC). PVC adalah sebuah modifikasi dari Value Proposition Canvas yang membantu siswa mengenali potensi, kelemahan, dan cita-cita mereka. Kegiatan ini dilaksanakan dengan model lokakarya yang melibatkan permainan interaktif dan presentasi, yang memungkinkan siswa untuk mengisi PVC mereka secara mandiri. Hasil kegiatan menunjukkan bahwa siswa menjadi lebih sadar akan potensi dan kelemahan diri mereka, serta mampu membuat rencana yang lebih baik untuk masa depan. Beberapa siswa menyadari bahwa cita-cita mereka tidak sejalan dengan jurusan yang mereka pilih, namun mereka berkomitmen untuk memperbaiki diri demi mencapai tujuan tersebut. Selain itu, program ini juga menyosialisasikan berbagai bantuan pendidikan dari pemerintah daerah, yang semakin menambah motivasi siswa untuk melanjutkan pendidikan tinggi. Kesimpulannya, pendekatan PVC membantu siswa merencanakan masa depan dengan lebih baik dan menumbuhkan komitmen yang kuat untuk mencapai impian mereka.
Socialization of the Utilization of Artificial Intelligence on Education to Improve the Professional Competence of Educators in the Era of Technological Development Daud, Anshar; Syulhasbiullah, Muh; Nuswardhani, Rr. Sri Karuniari; Masduki, Damayanti; Simatupan, Septian; Widianingsih, Yuliani
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2209

Abstract

Community service is organized by the Non-Governmental Organization Noorwangsanegara, located in Bogor, West Java, Indonesia. In the pre-service, it was found that there was a gap in understanding artificial intelligence which is now widely used both in the world of education and in the world of work where students, namely students, will later work. In addition, it is also a challenge for lecturers, especially in improving not only their understanding but also their competence in writing and publishing scientific articles in journals that have a reputation for improving performance in the world of higher education. The problem in this service is how to improve the competence of lecturers through the use of artificial intelligence in writing and reputable publications. The results of the service show that the tendency of participants does not understand the meaning and use of artificial intelligence that can be used in educational activities such as the use of tools that can facilitate work in the world of education. In addition, these tools can also be used in writing articles or disseminating articles through publication in reputable journals. Keywords: Artificial Intelligence, Education, Competence, Technological Development, Socialization
The Impact of Entrepreneurial Networks, Orientation, and Competence on Online Trading SMEs Performance in Makassar City Syulhasbiullah, Muh; Dwi Radianto, Wirawan Endro; Tambunan, Damelina Basauli
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1526

Abstract

Research Aims: This study aims to examine the effect of entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence on the performance of online trading SMEs in Makassar City. It seeks to understand how these entrepreneurial factors contribute to SMEs’ success in the digital business environment.Design/Methodology/Approach: A quantitative approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through online questionnaires distributed to 150 SME owners operating in online trading in Makassar. The measurement model and structural model were assessed for validity, reliability, and hypothesis testing.Research Findings: The study found that all three variables — entrepreneurial networks, entrepreneurial orientation, and entrepreneurial competence — have a significant and positive influence on SME performance. Entrepreneurial orientation was the most dominant factor, followed by entrepreneurial competence and entrepreneurial networks. The model explained 83.4% of the variance in SME performance with high predictive relevance (Q² = 0.732).Theoretical Contribution/Originality: This research enriches the literature on entrepreneurial dynamics by empirically validating the interplay between entrepreneurial orientation, networks, and competence in the context of digital SMEs in emerging economies. It confirms the Resource-Based View (RBV) theory by showing how internal capabilities and external linkages enhance performance.Practitioners/Policy Implications: The findings provide practical guidance for SME owners to focus on building robust networks, enhancing managerial competencies, and fostering a proactive and innovative business mindset. For policymakers, the study highlights the need for support programs focusing on digital literacy, entrepreneurial training, and access to networking platforms.Research Limitations/Implications: This study is limited to online trading SMEs in Makassar City, which may affect the generalizability of findings to other regions or industries. Future research could explore longitudinal designs, incorporate moderating variables such as digital transformation or government support, and compare SMEs across multiple regions or sectors.
THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON THE LOCAL CULINARY UMKM INDUSTRY IN MAKASSAR CITY Muh Syulhasbiullah; Michael Ricky Sondak
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3863

Abstract

The purpose of this research is to examine how certain aspects of entrepreneurial marketing (EM) affect the success of MSMEs in the food service industry in Makassar City. Data were analyzed using Structural Equation Modeling (SEM) with Smart-PLS. The study approach included administering a questionnaire using a five-point Likert scale. One hundred sixty-seven culinary MSMEs were chosen at random for the study. From what we can see, EM has a significant and positive impact on the production, market, inventive, and financial performance of MSMEs in the culinary industry. The analysis's T-statistic and P-value demonstrate that EM boosts performance in producing (O=0.931, T=78.263, P=0.000), selling (O=0.897, T=52.661, P=0.000), coming up with new ideas (O=0.885, T=38.155, P=0.000), and managing money (O=0.622, T=10.792, P=0.000). To be clear, neither market performance nor innovation performance has a statistically significant impact on financial outcomes. Findings suggest that MSMEs in the culinary industry in Makassar City would fare better if they make good use of EM. For these micro, small, and medium-sized enterprises (MSMEs) to thrive, they must be creative, aggressive, opportunistic, risk-taking, and focused on their customers. To further investigate the potential effects of EM activities on different performance metrics in culinary MSMEs, future studies should gather data from a broader range of locales. Furthermore, it is essential to study how big culinary enterprises use EM and to find out what techniques culinary MSMEs use that work.
PKM Wirausaha Muda Tangguh dari Nol menjadi Sukses Basir, Mustika Kusuma; Sharon, St Salmah; Muchtar, Muchtar; Syulhasbiullah, Muh
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 1 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i1.1280

Abstract

Program Pengabdian kepada Masyarakat ini dilaksanakan untuk memperkuat kemampuan wirausaha muda dalam membangun bisnis dari tahap awal hingga mencapai keberhasilan. Kegiatan ini berangkat dari kebutuhan generasi muda akan pengetahuan praktis, keterampilan kewirausahaan, serta mentalitas tangguh dalam menghadapi tantangan usaha. Tujuan utama kegiatan adalah memberikan pendampingan komprehensif mengenai perencanaan bisnis, manajemen keuangan sederhana, pemasaran digital, dan penguatan karakter sebagai wirausaha pemula. Metode pelaksanaan meliputi workshop interaktif, simulasi studi kasus, mentoring intensif, dan pendampingan pengembangan rencana usaha. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai proses memulai usaha, kemampuan menyusun perencanaan bisnis yang realistis, serta keberanian untuk memulai langkah awal bisnis secara mandiri. Kontribusi utama program ini adalah terciptanya model pemberdayaan wirausaha muda yang aplikatif, berkelanjutan, dan mudah direplikasi di berbagai wilayah untuk mendorong terciptanya generasi wirausaha tangguh sejak dini.
MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE Gracela Marisa Sanapang; Bilyan Putra Sari; Muh Syulhasbiullah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20322657

Abstract

Set within Indonesia’s rapidly evolving platform-mediated commerce, this study explains how digital dexterity is converted into market-recognized adaptive capacity by specifying visual strategy as the execution mechanism at the customer interface. Drawing on dynamic capabilities and contemporary branding scholarship, we surveyed 240 e-commerce Micro, Small, And Medium Enterprise (MSMEs) entrepreneurs and estimated a theory-driven model using partial least squares structural equation modeling with validated reflective measures. The results are clear and internally consistent. Digital dexterity strengthens visual strategy. Digital dexterity also enhances adaptive capacity directly. Visual strategy improves adaptive capacity. Visual strategy further serves as a substantive conduit that links digital dexterity to adaptive capacity, indicating that digital skills matter most when institutionalized through a disciplined, cross-channel visual system that standardizes identity elements, reusable templates, and trust-bearing cues so strategic shifts become legible, credible, and repeatable. The study contributes an integrated account that connects digital transformation capability to adaptive outcomes through visual execution. Practically, we recommend building dexterity micro skills in analytics and rapid testing, codifying lightweight brand kits and creative templates, and instituting a regular creative review cadence so adjustments are communicated consistently across touchpoints. We also outline directions for longitudinal and platform-specific replications that pair perceptual data with behavioral performance traces.
Enhancing MSMEs competitiveness and sustainability through understanding economic management, digital literacy, and technology adoption in the digital era Anshar Daud; Muh Syulhasbiullah; Ridwan Ridwan; Harlindah Harniati Arfan
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14465

Abstract

The low implementation of understanding economic management in the micro small medium enterprises has led to limitations in technology utilization, digital financial management, and data-driven marketing strategies. This study aims to analyse the influence of understanding economic management on the use of digital technology and its impact on micro small medium enterprises performance. The research approach used a mixed method with a sample of 229 micro small medium enterprises through stratified random sampling. Data were collected through surveys, observations, in-depth interviews with 30 business actors, and documentation. Analysis techniques included multiple linear regression and a mediation-moderation model. The results showed that all hypotheses were significant. The main findings indicate that understanding economic management has a positive effect on the use of digital technology, digital financial efficiency, and marketing strategies. The novelty of this study lies in the integration of the three theory acceptance model constructs, digital finance, and economic management in one model, capable of explaining technology adoption behaviour more holistically. In conclusion, the success of micro small medium enterprises digital transformation requires synergy between economic literacy, technological preparation, and institutional support.
EMERGENCE OF AI-DRIVEN INFLUENCERS: ANALYZING THEIR EFFECTS, ETHICAL ISSUES, AND STRATEGIC VALUE IN BRAND MARKETING Muh Syulhasbiullah; Harmina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial Intelligence (AI)-driven influencers have emerged as a transformative innovation in digital marketing, reshaping how brands engage with consumers through personalized, scalable, and data-driven communication. This study aims to analyze the effects of AI-driven influencers on consumer engagement and brand marketing, examine the ethical issues associated with their implementation, and evaluate their strategic value in contemporary marketing practices. The research employs a systematic literature review (SLR) approach following the PRISMA framework. Relevant studies published between 2020 and 2025 were collected from the Scopus database and analyzed using thematic synthesis and bibliometric mapping with VOSviewer. The review included 30 peer-reviewed articles that met the predefined inclusion criteria. The findings indicate that AI-driven influencers significantly enhance consumer engagement, improve brand communication, and enable highly personalized marketing strategies through advanced artificial intelligence technologies. However, the widespread adoption of AI influencers also raises critical ethical concerns, including transparency, authenticity, algorithmic bias, and data privacy, which require appropriate governance and regulatory frameworks. Bibliometric analysis further reveals that research on AI influencers has increasingly shifted toward issues of consumer trust, ethical AI deployment, and strategic brand communication. The study concludes that AI-driven influencers represent a valuable strategic asset for modern brand marketing when supported by responsible AI governance, transparent communication, and consumer-centered marketing practices. These findings provide practical implications for marketers and contribute to the growing body of knowledge on AI-enabled digital marketing.
Co-Authors Anshar Daud Basir, Mustika Kusuma Bilyan Putra Sari Damayanti Masduki Damelina B. Tambunan Gracela Marisa Sanapang Harlindah Harniati Arfan Harmina Justin Wijaya Maichal Maichal Michael Ricky Sondak Muchtar muchtar Muhammad Hidayat Mustikarini, Carolina Novi R.R. Sri Karuniari Nuswardhani Ridwan S.E., M.M, Dr. Monalisa, Simatupan, Septian St Salmah Sharon Syam, Asriah Tanesia, Cindy Yoel Wirawan ED Radianto Yuliani Widianingsih, Yuliani