Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences
Sana Ullah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Filtered Face of Beauty: The Mediating Role of Self-Esteem in the Association Between TikTok Algorithmic Filters and Skin Lightening Practices Among Indonesian Adolescents Nadia Khoirina; Wisnu Wardhana Putra; Abdullah Assagaf; Muhammad Yusuf; Sana Ullah
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 2 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i2.300

Abstract

The proliferation of augmented reality (AR) filters on TikTok has introduced a hyper-idealized and often racialized standard of beauty. In Indonesia, where post-colonial ideals of whiteness persist, the algorithmic enforcement of light skin tones may exacerbate body dysmorphia. This study investigates the correlation between TikTok beauty filter usage and the intention to engage in skin bleaching practices, examining self-esteem as a mediating mechanism. A quantitative cross-sectional study was conducted using a stratified purposive sampling technique across five major provinces in Indonesia (n = 1,452 adolescent girls, aged 13–19). Participants completed an online survey measuring TikTok Filter Usage Intensity (TFUI), the Rosenberg Self-Esteem Scale (RSES), and the Skin Bleaching Intentions and Practices Scale (SBIPS). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Exploratory Factor Analysis (EFA) and Full Collinearity Assessment for Common Method Bias. High-intensity filter usage was significantly associated with lower self-esteem (beta = -0.42, p < 0.001) and higher skin bleaching intentions (beta = 0.38, p < 0.001). Self-esteem partially mediated the relationship between filter usage and bleaching practices (Variance Accounted For = 25.7%). The model demonstrated high predictive relevance (Q-square = 0.312) and explained 58.2% of the variance in skin bleaching intentions (R-square = 0.582). In conclusion, TikTok’s algorithmic filters serve as a significant predictor of chemical body modification behaviors. The digital whitening provided by filters creates a psychological gap, driving the consumption of skin-lightening products.
The Filtered Face of Beauty: The Mediating Role of Self-Esteem in the Association Between TikTok Algorithmic Filters and Skin Lightening Practices Among Indonesian Adolescents Nadia Khoirina; Wisnu Wardhana Putra; Abdullah Assagaf; Muhammad Yusuf; Sana Ullah
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 2 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i2.300

Abstract

The proliferation of augmented reality (AR) filters on TikTok has introduced a hyper-idealized and often racialized standard of beauty. In Indonesia, where post-colonial ideals of whiteness persist, the algorithmic enforcement of light skin tones may exacerbate body dysmorphia. This study investigates the correlation between TikTok beauty filter usage and the intention to engage in skin bleaching practices, examining self-esteem as a mediating mechanism. A quantitative cross-sectional study was conducted using a stratified purposive sampling technique across five major provinces in Indonesia (n = 1,452 adolescent girls, aged 13–19). Participants completed an online survey measuring TikTok Filter Usage Intensity (TFUI), the Rosenberg Self-Esteem Scale (RSES), and the Skin Bleaching Intentions and Practices Scale (SBIPS). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Exploratory Factor Analysis (EFA) and Full Collinearity Assessment for Common Method Bias. High-intensity filter usage was significantly associated with lower self-esteem (beta = -0.42, p < 0.001) and higher skin bleaching intentions (beta = 0.38, p < 0.001). Self-esteem partially mediated the relationship between filter usage and bleaching practices (Variance Accounted For = 25.7%). The model demonstrated high predictive relevance (Q-square = 0.312) and explained 58.2% of the variance in skin bleaching intentions (R-square = 0.582). In conclusion, TikTok’s algorithmic filters serve as a significant predictor of chemical body modification behaviors. The digital whitening provided by filters creates a psychological gap, driving the consumption of skin-lightening products.
Co-Authors Abdullah Assagaf MUHAMMAD YUSUF Nadia Khoirina Wisnu Wardhana Putra