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All Journal Jurnal Pengabdian Masyarakat Asia
Talitha, Devita Ranaa
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Empowering MSMEs Through Community-Based QRIS Implementation: A Case Study In Susukan District, East Jakarta Talitha, Devita Ranaa; Faradysa, Ananda Lingga; Pinandita, Agung Syukroni; Rahmawati, Lidya; Susanti, Eka Nana
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2744

Abstract

Purpose: This study addresses the challenge of digital transformation for MSMEs in urban Indonesia, focusing on low digital literacy and limited technology access in Susukan Village, East Jakarta. It aims to enhance MSME capacity through community-based QRIS implementation, promoting financial inclusion and business competitiveness. Method: A participatory action approach was used, involving observation, training, mentoring, and evaluation with eight selected MSMEs. Data were collected via interviews, direct observation, and activity logs, then analyzed using qualitative descriptive methods and data triangulation. Practical Applications: Findings support scalable models for local digital empowerment, benefiting policymakers, educators, and communities in improving digital payment adoption and marketing practices among MSMEs. Conclusion: The program significantly improved digital skills and QRIS adoption, demonstrating that context-sensitive, educational interventions foster sustainable digital inclusion and economic resilience at the grassroots level.
Co-Authors Faradysa, Ananda Lingga Pinandita, Agung Syukroni Rahmawati, Lidya Susanti, Eka Nana