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All Journal Indonesian Journal of Islamic Business and Economics (IJIBE) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Munawaroh, Asyifa Nur Laely
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Halal Tourism and Economic Resilience: A Systematic Bibliometric Review of the Literature Ramadhan, Dicky Satria; Ramadhan, Eka Setya; Munawaroh, Asyifa Nur Laely
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.17456

Abstract

The rapid growth of halal tourism as a global industry, fueled by the increasing Muslim population and high demand for sharia-compliant travel services, highlights the sector's significant potential for enhancing economic resilience. However, scientific studies directly linking halal tourism to economic resilience remain limited and poorly integrated. This study aims to address this gap by employing a bibliometric approach to map the development, trends, and emerging research themes in this field. Using a descriptive-quantitative method, secondary data were collected from the Google Scholar and Scopus databases, covering publications from 2015 to 2025. Analysis was conducted using Publish or Perish and VOSviewer software to trace patterns of author collaboration, keyword co-occurrence, top citations, and thematic evolution over time. The study's results indicate a significant upward trend in the number of publications, particularly after 2021, reflecting a growing academic interest in the role of halal tourism in fostering inclusive economic recovery. Bibliometric visualization reveals that initial research concentrated on socio-cultural aspects, such as religious tourism, MSMEs, and cultural heritage. However, in recent years, the focus has shifted toward macroeconomic issues, including regional economic resilience and demand-side strategies. These findings highlight the importance of incorporating halal tourism strategies into sustainable and resilient economic development policies, while also opening up avenues for further research in the future.
Analyzing the Role of Digital Marketing Attributes on Students’ Intention to Purchase Halal Products Utari, Raehsya Aidha; Roring, Merriel Callysta; Hidayah, Nurul; Munawaroh, Asyifa Nur Laely
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18632

Abstract

The rapid development of digital technology has driven substantial changes in consumption patterns and marketing strategies, including purchasing decisions related to halal products among university students, who represent the generation most adaptive to technological advancement. Growing awareness of the importance of halal assurance and information transparency positions digital marketing as a crucial instrument in shaping purchase intention. This study aims to analyze the influence of Digital Marketing Exposure (DME), Influencer Trust (IT), Digital Content Quality (DCQ), and electronic Word of Mouth (eWOM) on Halal Product Intention (HPI) among university students. The research employs a quantitative approach with purposive sampling involving 100 student respondents in Purwokerto who are active users of digital media. Data were analyzed using multiple linear regression after passing classical assumption tests to ensure model feasibility. The findings indicate that DME has a significant negative effect on HPI, while DCQ and eWOM have significant positive effects. Meanwhile, IT shows no significant effect on HPI. These results suggest that higher-quality digital content and stronger online recommendations increase students’ intention to purchase halal products, whereas excessive digital marketing exposure may instead reduce purchase interest. This study underscores the need for more selective halal digital marketing strategies that prioritize content quality and strengthen eWOM to enhance purchase intention among young consumers. The implications of this research may serve as a reference for businesses, marketers, and policymakers in designing effective and relevant halal marketing strategies in the digital era.
Cultural Brew: Designing Coffee-Based Tourism Packages to Boost Local MSMEs in Labuan Bajo Ramadhan, Dicky Satria; Firdaus, Anzar Alfat; Munawaroh, Asyifa Nur Laely; Ramadhan, Eka Setya
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 7 No. 1 (2026): Vol. 7 No. 1, April 2026
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v7i1.1209

Abstract

Labuan Bajo, designated as a super-priority tourism destination in Indonesia, possesses substantial potential for the development of culture-based tourism and the promotion of local products, particularly Manggarai coffee, which is deeply rooted in local traditions. Despite this potential, coffee-based products and experiences have not yet been systematically integrated into tourism offerings, highlighting the need for structured community service initiatives to strengthen coffee micro, small, and medium enterprises (MSMEs). This program was implemented through two main stages: identification and planning. The identification stage involved field observations and Focus Group Discussions (FGDs) with coffee MSME actors, local government representatives, travel agents, and community members to map opportunities and challenges in developing coffee-based tourism. The planning stage focused on designing an integrated coffee tourism package, comprising a Coffee Plantation Tour Plan as an educational and cultural tourism experience that introduces visitors to coffee cultivation processes and Manggarai cultural values, as well as a Coffee Souvenir Shopping Plan to position local coffee as a flagship regional product. The results indicate that these planned concepts have the potential to enhance Labuan Bajo’s tourism attractiveness, increase the economic value of local coffee MSMEs, and reinforce local cultural identity. This community service activity has produced an initial design that can serve as a foundation for the development of coffee-based tourism, contributing to inclusive and sustainable local economic growth. Furthermore, future development should advance toward pilot implementation and impact evaluation, supported by strengthened stakeholder partnerships, capacity building, and digital tourism integration to improve market reach and global competitiveness.
Co-Authors Firdaus, Anzar Alfat NURUL HIDAYAH Ramadhan, Dicky Satria Ramadhan, Eka Setya Roring, Merriel Callysta Utari, Raehsya Aidha