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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Mandalika Journal of Business and Management Studies
Nancy H. J. Mandey
Politeknik Negeri Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Direct Marketing Strategy Produk Sabun Organik Untuk Meningkatkan Penjualan Di kelurahan Tumatangtang Satu Gratciany Rumondor; Willem G. Pomantow; Wingston M. J. Longdong; Nancy H. J. Mandey
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i2.175

Abstract

The Covid-19 pandemic that occurred in Indonesia caused problems such as layoffs. One of the impacts was the reduced welfare of families because female workers no longer worked. In an effort to improve family economy, the Family Income Improvement Effort (UP2K) program was established to enhance the role of PKK (Family Welfare Movement) members in helping their families prosper through the development of micro-enterprises and fostering the entrepreneurial spirit of each PKK member. This study aims to increase the use of effective direct marketing strategies through social media in promoting organic soap products to consumers and increasing sales. The method used in this research is qualitative, describing data obtained through interviews. The results of this study show that the organic soap product has been marketed by placing it in souvenir shops and through Facebook social media. Many people still do not know the benefits of organic soap, so sales have not increased. The conclusion of this research is that the marketing strategy used, namely Direct Marketing, gives good results in increasing knowledge about the benefits of organic soap, increasing consumer purchase interest, and expanding market share.
Analisis Persepsi Nasabah dalam Pemanfaatan Layanan Wondr By BNI (Studi Kasus Nasabah BNI Kantor Wilayah 11 Manado) Toar Jover Hizkia Tewu; Nancy H. J. Mandey; Meidy Wollah
Mandalika Journal of Business and Management Studies Vol 4 No 2 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i2.519

Abstract

Advancements in information technology have driven the digital transformation of banking services, exemplified by the WONDR by BNI application. Digital services offer customers convenience, enabling them to conduct various transactions quickly, practically, and flexibly. However, the adoption of WONDR by BNI is not determined solely by technological sophistication; it is also influenced by customer perceptions regarding ease of use, benefits, security, convenience, and the overall user experience. Consequently, understanding customer perceptions is crucial for enhancing the quality of digital banking services.This study aims to analyze customer perceptions regarding the use of WONDR by BNI services among customers of BNI Regional Office 11 (Manado). A qualitative approach utilizing a descriptive method was employed. Data collection involved interviews, observation, and documentation. The study participants consisted of five WONDR by BNI users within the BNI Regional Office 11 (Manado) service area, selected via purposive sampling to align with the research objectives. Data analysis involved data reduction, data presentation, and conclusion drawing and verification. The study is expected to provide in-depth insight into customer perceptions of WONDR by BNI, specifically regarding ease of use, benefits, security, convenience, and the experiences and challenges encountered while using the application. The findings are intended to serve as valuable input for PT Bank Negara Indonesia (Persero) Tbk.—particularly BNI Regional Office 11 (Manado)—to improve digital service quality, refine the user experience, and formulate service development strategies that are more effective, secure, and aligned with customer needs.
Co-Authors Gratciany Rumondor Meidy Wollah Toar Jover Hizkia Tewu Willem G. Pomantow Wingston M. J. Longdong