Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Pendidikan Ekonomi
Dermawan , Rizky
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Purchase Intention di Era TikTok : Peran Trust dalam Pengaruh Online Customer Review dan Social Media Influencer Terhadap Produk Sunscreen The Originote Pada Gen Z di Surabaya Clarissa Aurora Putri, Brilivena; Dermawan , Rizky; Mukti Azhar, Ratih
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12529

Abstract

The research shows to examine the influence of Online Customer Reviews and Social Media Influencers on Purchase Intention for The Originote sunscreen products, with Trust as a mediator among Gen Z TikTok users in Surabaya. This research uses a quantitative approach involving 96 respondents through purposive sampling and is analyzed using PLS-SEM. The study reveals that Online Customer Reviews and Social Media Influencers generate a favorable and significant effect on Purchase Intention, and Trust mediates both relationships. These findings indicate that Gen Z actively uses digital marketing as an information source, where trust in honest and non-manipulative reviews is a crucial factor in shaping purchase intentions. This study is limited by its geographic scope and the lack of detailed exploration of influencer characteristics. For Gen Z consumers, it is recommended to be more selective when evaluating reviews and content on TikTok. Meanwhile, companies are advised to build a positive image on TikTok to foster audience trust. Future researchers are encouraged to explore variables such as cognitive behavior in the context of digital consumer behavior.
Co-Authors Clarissa Aurora Putri, Brilivena Ratih Mukti Azhar