Articles
<![CDATA[Analisis Kinerja Organisasi Melalui Strategi Bisnis Ketidakpastian Lingkungan, Desain Organisasi, Dan Proses Pengambilan Keputusan ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Sulastri Irbayuni]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 2 (2022): JISAMAR: May 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta ]]>
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DOI: 10.52362/jisamar.v6i2.796
<![CDATA[Industri penerbangan di Indonesia saat ini berada pada kondisi persaingan yang sangat kompetitif di mana pada era open sky policy, tidak hanya maskapai nasional namun juga maskapai asing melebarkan sayapnya di Indonesia. Industri penerbangan menghadapi tantangan ketidakpastian lingkungan dengan perolehan margin yang tipis. Penelitian mengenai pemilihan strategi bisnis yang paling sesuai bagi maskapai penerbangan di tengah kondisi ketidakpastian lingkungan untuk menentukan bagaimana desain organisasi dan proses pengambilan keputusan dibuat guna mencapai kinerja organisasi yang diharapkan belum pernah diteliti di Indonesia. Dari hasil penelitian diketahui bahwa ketidakpastian lingkungan mempengaruhi secara positif strategi bisnis yang diterapkan oleh perusahaan baik pilihan strategi cost leadership, focus orientation, maupun differentiation. Namun hanya strategi differentiation yang berpengaruh positif terhadap penentuan desain organisasi yang nantinya berpengaruh positif terhadap proses pengambilan keputusan dan pada akhirnya juga memberikan pengaruh positif terhadap kinerja organisasi. Kesimpulan dari hasil pengujian adalah bahwa maskapai penerbangan di Indonesia di tengah lingkungan yang sangat dinamis dituntut untuk dapat menawarkan produk atau layanan yang unik dan berbeda dari pesaing dan memberi nilai lebih bagi pelanggan serta mampu menerapkan desain organisasi yang bersifat organizational learning guna dapat mencapai kinerja perusahaan yang baik dan sesuai dengan harapan.]]>
<![CDATA[Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v4i1.722
<![CDATA[Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance]]>
<![CDATA[Strategi Pemberdayaan Ekonomi Kreatif di Kampung Kue Surabaya Sebagai Upaya Pemulihan Ekonomi Masyarakat di Masa Pandemi ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[, Gerry Hutomo Orlando]]>
<![CDATA[ Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Pengelola Jurnal Politeknik Negeri Ketapang ]]>
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DOI: 10.58466/literasi.v2i2.605
<![CDATA[Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars in the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue]]>
<![CDATA[Value Proposition Design Pada Lokawisata Baturaden ]]>
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ayundha Evanthi]]>
<![CDATA[ Jurnal Mirai Management Vol 8, No 1 (2023) ]]>
Publisher : <![CDATA[STIE AMKOP ]]>
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DOI: 10.37531/mirai.v8i1.4261
<![CDATA[Pada industri pariwisata, daya saing produk wisata yang mencakup daya tarik wisata, aksesabilitas dan fasilitas pariwisata berpotensi meningkatkan daya saing usaha dan industri. Tetapi saat ini, ketiga komponen tersebut masih dianggap kurang sehingga memerlukan strategi ataupun model bisnis serta terobosan dalam pelaksanaannya. Value proposition design sebagai business model tool yang dapat membantu sebuah perusahaan atau organisasi untuk mengenal lebih dalam mengenai produk atau jasa yang akan dibuat atau dikembangkan dan menghubungkannya dengan keinginan pasar sehingga dapat tercipta value untuk memenuhi kebutuhan dan keinginan konsumen. Konsep Value proposition design dinilai dapat diterapkan di Lokawisata Baturraden sebagai salah satu bagian industri pariwisata Indonesia. Value proposition design pada Lokawisata Baturraden diharapkan dapat menciptakan produk pariwisata yang sesuai dengan keinginan pasar. Penelitian ini bertujuan sebagai gambaran terhadap kondisi atau fenomena mengenai penerapan value proposition design pada Lokawisata Baturraden. Hasil penelitian diketahui bahwa customer jobs pada Lokawisata Baturraden adalah segmen yang murni berminat pada pengalaman alam (nature). Hal ini dikarenakan salah satu produk wisata yang ditawarkan Lokawisata Baturraden adalah keindahan alam. Customer pains yang dialami oleh customer Lokawisata Baturadden adalah kondisi Pandemi. Sedangkan Customer gains wisatawan di Lokawisata Baturraden adalah daya tarik, ketersediaan fasilitas, aksesabilitas dari destinasi wisata yang di presepsikan, serta tingkat harga destinasi wisata yang terjangkau. Value Map Lokawisata Baturraden terdiri oleh product and services dimana industri ini menawarkan kekayaan sumber daya alam dan budaya, pada pain relivers berisi kebijakan yang ditawarkan sebagai solusi untuk meminimalisir resiko keselamatan dan resiko wabah. Sedangkan gains creator berisi bagaimana kekayaan sumber daya alam dan budaya Lokawisata Baturraden membuat wisatawan mendapatkan customer gains. Kata Kunci: Value Proportition Design, Pariwisata, Bisnis Model Kanvas]]>
<![CDATA[Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Gerry Hutama]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3311
<![CDATA[Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.]]>
<![CDATA[A Bibliometric Analysis of Strategic Flexibility and Performance ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3314
<![CDATA[The objectives of this research are: (1) to examine strategic flexibility and performance by emphasizing their relationships, dimensions, and roles of context (2) to identify the relationship between strategic flexibility and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility is intended from several previous journals using VOSviewer.]]>
<![CDATA[PENDAMPINGAN PEMBUATAN BANK KONTEN SEBAGAI UPAYA PENINGKATAN PENJUALAN UMKM EMPING JAGUNG DI KELURAHAN TURI ]]>
<![CDATA[M. Yafie Alfiandy]]>;
<![CDATA[Nabil Abiyu Rohman]]>;
<![CDATA[Achmad Danis Harjuna Putra]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ Journal of Community Service (JCOS) Vol. 1 No. 3 (2023) ]]>
Publisher : <![CDATA[EDUPEDIA Publisher ]]>
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DOI: 10.56855/jcos.v1i3.553
<![CDATA[Di era digital marketing saat ini penting sekali kita untuk mempelajari tentang apa itu digital marketing. Terpenting lagi untuk Usaha Mikro Kecil dan Menengah (UMKM) yang bergerak di bidang Food and Beverage (F&B) yang bertempat di daerah kelurahan Turi kota Blitar. Salah satu mitra tersebut bertempat di wilayah Kelurahan Turi dengan minimnya sistem pemasaran secara konvensional yang dimiliki oleh pelaku UMKM. Pembekalan berbagai pelatihan dan juga memberikan sosialisasi tentang betapa penting nya digital marketing agar terbenahnya sistem pemasaran yang dimiliki sehingga dapat membuat target usaha lebih baik dan dapat menjadi penunjang penjualan yang lebih baik. UMKM juga dibuatkan utuk vidio konten yang nanti nya akan di upload pada media digital seperti akun Instagram, Tiktok, Facebook, dan google bisnis dengan pengelolaan media digital secara optimal. Dengan adanya komunikasi marketing mampu membangun merk/brand. Komunikasi pemasaran merupakan usaha untuk menyampaikan pesan kepada masyarakat terutama konsumen mengetahui keberadaan produk di pasar, sehingga mempunyai andil dalam merk bagi pelaku UMKM.]]>
<![CDATA[WISATA BUDAYA BERBASIS EKONOMI KREATIF MELALUI SUSTAINABLE TOURISM DI KAMPUNG BATIK OKRA SURABAYA: Creative Economy Based Culture Tour Through Sustainable Tourism In Okra Batik Village, Surabaya ]]>
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Shabrina Aulia Az Zahra]]>
<![CDATA[ MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Agustus 2023 ]]>
Publisher : <![CDATA[Pakis Journal Institute ]]>
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DOI: 10.58184/mestaka.v2i4.119
<![CDATA[Kampung Batik Okra Surabaya is one of the new tourist destinations in Surabaya. As a new tourism product, the people of Kampung Batik Okra still need assistance in developing Kampung Batik Okra as a tourist destination for the city of Surabaya in terms of the image or brand of Kampung Batik Okra as a tourism product in the city of Surabaya and its promotion. Seeing this opportunity, Team from UPN Veterans East Java seeks to provide knowledge transfer in the form of how to improve the image or brand of Kampung Batik Okra through an e-branding strategy as strengthening existence and reaching a wider tourist market, using social media as a promotional event and compiling product catalogs for map production capabilities and market demand. This transfer of knowledge is a step towards realizing tourist destinations that have marketability by highlighting the uniqueness, beauty, authenticity, and value of tourist destinations in a sustainable manner through sustainable tourism. The purpose of this community service activity is to improve the image or brand of Kampung Batik Okra Surabaya to become widely known through cataloging or pamphlets, photo and videographic training and promotion and branding by using social media as a form of strengthening the existence of Kampung Batik Okra through e-branding. The results of this community service apart from transferring knowledge are also producing pamphlets and catalogs of tourism products as a means of promotion for Kampung Batik Okra Surabaya.]]>
<![CDATA[Efektivitas Penerapan Strategi Pemasaran Digital Dalam Meningkatkan Pangsa Pasar Pada UMKM Menyenk Café ]]>
<![CDATA[Andy Atalla Ariputra]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember ]]>
Publisher : <![CDATA[Yayasan Daarul Huda Kruengmane ]]>
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DOI: 10.5281/zenodo.10392824
<![CDATA[Menyenk Café is a place selling food and drinks located in the Tenggilis Mejoyo area, like most other food and drink places, and according to its concept, Menyenk Café sells crushed chicken rice and mixed ice as its mainstay menu. In business activities, researchers found several problems in the quality of product sales and marketing. The aim of this research is to find out how the sale of food and beverage products influences the quality of product sales at Menyenk Café Tenggilis Mejoyo. The research method used is a qualitative approach method with in-depth interviews and data collection techniques based on the results of observations conducted at Menyenk Café. By Therefore, as a member of the UPN Veteran East Java Village Development team, we are trying to provide knowledge transfer in the form of how to improve the image or brand of Menyenk Cafe Tenggilis Mejoyo through digital marketing strategies to strengthen existence and reach a wider market, using social media as a promotional event and preparing product catalogs for map production capabilities and increase the market share of UMKM .]]>
<![CDATA[Rebranding Logo sebagai Upaya Peningkatan Value Added pada UMKM Menyenk Cafe ]]>
<![CDATA[Hendry Hermawan]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2024): Januari : Jurnal Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/safari.v4i1.1177
<![CDATA[This journal examines the benefits of logo rebranding as an effort to increase value added in MSMEs (Micro, Small and Medium Enterprises). In the case of this journal, it focuses on Menyenk Cafe MSMEs located in the Tenggilis Mejoyo Village area, namely MSMEs in the field of food and beverages whose sales have decreased and the lack of attractiveness of buyers. In this case we use a community service approach between us as researchers and the owner of Menyenk Cafe in Bina Desa activities with the theme of entrepreneurship and we go directly to MSMEs in the place where we conduct Bina Desa in Tenggilis Mejoyo Village. In rebranding the logo is adjusted to the identity and needs to increase value added to Menyenk Cafe MSMEs that experience sales and attractiveness constraints. So that this logo rebranding effort is expected to be successful in increasing sales and attracting buyers.]]>
