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All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Advances in Data and Information Systems Jurnal Locus Penelitian dan Pengabdian
Budianto, Setyo
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Aerospace Engineering Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Mathematics Social Sciences

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Analisis Mendalam Strategi Customer Relationship Management (CRM) Upoint.Id Dalam Membina Loyalitas Pelanggan Gamers di Indonesia Budianto, Farhan Alif; Lubis, Muharman; Budianto, Setyo
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.5071

Abstract

Persaingan ketat dalam industri top-up game Indonesia menuntut platform untuk beralih dari strategi transaksional ke pendekatan relasional yang berpusat pada loyalitas berkelanjutan. Tujuan tinjauan ini adalah menganalisis dan mensintesis literatur evolusi Customer Relationship Management (CRM), mendefinisikan ulang loyalitas gamers, serta mengidentifikasi dan mengisi kesenjangan strategis pada implementasi CRM UPOINT.ID—sebuah platform digital di bawah Telkom Group—guna mentransformasikannya dari model transaksional menjadi model relasional berbasis komunitas yang terukur. Metodologi penelitian ini mengusulkan kerangka kerja metode campuran (mixed-method) yang terintegrasi. Secara kuantitatif, digunakan model RFM-B (Recency, Frequency, Monetary, Behavioral) yang diperluas, mengintegrasikan data perilaku non-transaksional dengan K-Means Clustering untuk segmentasi persona pelanggan. Secara kualitatif, metode Netnografi diaplikasikan pada komunitas virtual UPOINT.ID (Instagram, TikTok, YouTube) untuk mengungkap dinamika budaya dan motivasi sosial gamers. Temuan Utama mengidentifikasi adanya dualisme strategis, di mana fokus promosi harga massal berjalan terpisah dari investasi komunitas esports (UECS). Kesenjangan ini menciptakan risiko kanibalisasi pendapatan dan alokasi sumber daya yang tidak efisien. Model RFM-B berhasil mengidentifikasi persona spesifik seperti "Juara Kompetitif" (didorong oleh status) dan "Pengamat Setia" (didorong oleh rasa memiliki) yang tidak dijangkau oleh insentif diskon transaksional. Implikasi penelitian ini memberikan kontribusi teoritis dengan memperkenalkan model RFM-B yang mengkuantifikasi aset soft komunitas menjadi nilai matematis. Secara praktis, diusulkan arsitektur Social CRM (SCRM) terintegrasi penuh , dengan strategi bertingkat yang dipersonalisasi untuk setiap persona, menggantikan diskon massal dengan insentif berbasis status dan pengakuan, guna memaksimalkan Customer Lifetime Value (CLV) dan mengoptimalkan Return on Investment (ROI) komunitas UECS.
Enhancing Project Management Governance in Digital Transformation: A Case Study on Deploying Simplified Togaf Artifacts Budianto, Farhan Alif; Lubis, Muharman; Mukti, Iqbal Yulizar; Budianto, Setyo
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.5231

Abstract

Digital Transformation (DT) acceleration requires robust project management governance that tightly integrates Enterprise Architecture (EA) with agile project delivery. Although The Open Group Architecture Framework (TOGAF 10) is the leading EA standard, its complexity hinders adoption, especially for resource-limited organizations. This study tackles this challenge by proposing and validating a simplified TOGAF 10 framework called "Mini TOGAF." The goal is to improve EA implementation, streamline project management, and enhance strategic alignment. Using a Design Science Research (DSR) approach, a case study at PT Nuon Digital Indonesia—an established digital content and entertainment firm—was conducted. The research involved a systematic literature review to identify essential TOGAF artifacts, followed by iterative development and stakeholder validation of the Mini TOGAF blueprint across Business, Data, Application, and Technology layers. The model consolidates artifacts, merging Terms of Reference and Architecture Principles into unified Architecture Guidelines, and focuses implementation on short- to medium-term objectives. Implementation led to significant gains in operational efficiency via process optimization, increased business agility, and better alignment of IT investments with corporate goals. This paper contributes a validated Mini TOGAF blueprint that bridges the gap between TOGAF’s comprehensive rigor and the practical demands of agility and efficiency in digital transformation. The model offers a resource-efficient, scalable procedural guide for organizations—especially those facing resource constraints—to harness EA for effective project management governance without overwhelming complexity.
The Role of Simplified Enterprise Architecture (Mini TOGAF) in Improving Project Management Governance and Decision-Making Budianto, Farhan Alif; Lubis, Muharman; Mukti, Iqbal Yulizar; Budianto, Setyo
International Journal of Advances in Data and Information Systems Vol. 6 No. 3 (2025): December 2025 - International Journal of Advances in Data and Information Syste
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information technology in the digital age requires companies to have a system architecture that is aligned with their business strategy. One commonly used framework is The Open Group Architecture Framework (TOGAF). However, the complexity of TOGAF is often an obstacle to its implementation, especially for organizations with limited resources. This study introduces a Mini TOGAF framework—an adaptive simplification of TOGAF 10 artifacts—designed specifically for digital creative enterprises. Unlike previous simplification models that mainly addressed SMEs in traditional industries, this framework integrates agile principles and stakeholder-centered validation cycles, reflecting the current evolution of enterprise architecture practice in 2023–2025. The method used is Design Science Research (DSR) with three main cycles: the Relevance Cycle to identify organizational needs, the Rigor Cycle to review relevant theories and methods, and the Design Cycle to iteratively design and evaluate artifacts. Data was collected through interviews, observations, and literature studies, then validated by the company. The results of the study show that the application of Mini TOGAF can improve architectural understanding, operational efficiency, business agility, and corporate strategy alignment. The simplification of TOGAF artifacts has been proven to reduce the complexity of implementation without reducing the main benefits of the framework. This study contributes to enterprise architecture literature by proposing an adaptive TOGAF 10 simplification model that strengthens the theoretical link between architectural governance and digital business agility. These findings provide practical contributions for organizations in adopting Enterprise Architecture efficiently and adaptively to modern business needs.
Simplifying Enterprise Architecture Implementation: Integrating Lean and Agile Principles through Mini-TOGAF Budianto, Farhan Alif; Lubis, Muharman; Mukti, ⁠Iqbal Yulizar; Budianto, Setyo
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4559

Abstract

Enterprise architecture plays an important role in aligning business strategy and information technology. However, comprehensive frameworks such as TOGAF 10 are often perceived as complex due to extensive artifact requirements and high resource demands, which create challenges for organizations with limited resources. Therefore, this study aims to examine the role of lean and agile principles in simplifying enterprise architecture through the Mini-TOGAF approach to improve implementation efficiency and adaptability. This research adopts a design science research approach, focusing on the design and development of the Mini-TOGAF framework as a conceptual artifact. To establish a solid theoretical foundation and systematically define the components of Mini-TOGAF, a systematic literature review was conducted. The findings indicate that lean principles simplify enterprise architecture by eliminating waste through “just enough” documentation and by consolidating and prioritizing artifacts based on core business value. In addition, Agile principles ensure that the resulting architecture remains flexible and outcome-oriented through iterative development, rapid adaptation to change, and continuous stakeholder involvement. This study concludes that Mini-TOGAF represents a pragmatic and effective adaptation of TOGAF 10, enabling more efficient, agile, and strategically aligned enterprise architecture implementation for resource-constrained organizations.
Co-Authors Budianto, Farhan Alif Muharman Lubis Mukti, Iqbal Yulizar Mukti, ⁠Iqbal Yulizar