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All Journal Tadbir : Jurnal Studi Manajemen Pendidikan Cerdika: Jurnal Ilmiah Indonesia JER
Adam, Anggela Aine
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Pengaruh Kompensasi Dan Motivasi Terhadap Disiplin Kerja Dan Kinerja Pegawai Politeknik Pelayaran Sulawesi Utara Darmawan, Putu Deny; Rawung, Stanny S.; Adam, Anggela Aine
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2011

Abstract

Sumber daya manusia dianggap sebagai aset utama sebuah organisasi dalam mencapai tujuan. Politeknik Pelayaran Sulawesi Utara secara aktif terus berbenah setelah pandemi COVID-19, namun masih terasa adanya penurunan kinerja pegawai. Penelitian ini bertujuan untuk menganalisis hubungan antara kompensasi dan motivasi terhadap disiplin kerja dan kinerja pegawai. Sampel penelitian berjumlah 175 pegawai, dengan analisis menggunakan metode Partial Least Squares – Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kompensasi, motivasi, dan disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai, masing-masing sebesar 19,9%, 22,5%, dan 45,6%. Selain itu, disiplin kerja terbukti memediasi pengaruh kompensasi dan motivasi terhadap kinerja pegawai dengan sangat signifikan. Temuan ini menegaskan pentingnya melakukan peningkatan kompensasi dan motivasi kerja guna memperkuat disiplin dan kinerja pegawai di Politeknik Pelayaran Sulawesi Utara
Pengaruh Lokasi, Harga dan Cita Rasa Terhadap Kepuasan Pelanggan pada Rumah Makan Lalapan Tanta Anna Tondano Ils Rumambi, Githa; Adam, Anggela Aine
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 12 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i12.3057

Abstract

The culinary industry in Indonesia is growing rapidly and facing increasingly fierce competition, making customer satisfaction a crucial factor in maintaining customer loyalty. Lalapan Tanta Anna Tondano Restaurant, which has been operating for over 15 years, was chosen as the research object due to its popularity and the challenges of competition from similar businesses. This study aims to analyze the influence of location, price, and taste on customer satisfaction at Lalapan Tanta Anna Tondano Restaurant. The research method used a quantitative approach using a survey technique using a valid and reliable questionnaire. The study population was the restaurant's customers, with the sample determined using a purposive sampling technique. Data analysis was performed using multiple linear regression to test the effect of the independent variables (location, price, taste) on the dependent variable (customer satisfaction). The results of the study indicate that location, price, and taste have a positive and significant effect on customer satisfaction, both partially and simultaneously. Taste is proven to be the most dominant variable in increasing customer satisfaction and loyalty. The coefficient of determination (R²) indicates that most of the variation in customer satisfaction can be explained by these three variables. The conclusions of this study emphasize the importance of business location management, appropriate pricing, and consistent taste in creating customer satisfaction. These findings provide theoretical contributions to the development of the concept of customer satisfaction and provide practical recommendations for culinary entrepreneurs in improving service quality and business competitiveness.
Market Orientation, Digital Branding, and Start-Up Growth: A Mediation Analysis of Brand Trust with a PLS-SEM Approach Adam, Anggela Aine; Rumambi, Githa Ils; Mawuntu, Priska Shirty Thelma
Tadbir : Jurnal Studi Manajemen Pendidikan Vol. 10 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jsmp.v10i1.16178

Abstract

In an increasingly competitive digital environment, start-ups face substantial challenges in achieving sustainable growth while establishing strong market positions. Drawing on market orientation theory, digital branding, and relationship marketing, this study investigates the direct and indirect effects of market orientation and digital branding on start-up growth, with brand trust acting as a mediating variable. A quantitative research design was employed using survey data collected from 100 start-up owners and marketing managers operating in North Sulawesi, Indonesia. The proposed research model was tested using Partial Least Squares Structural Equation Modelling (PLS-SEM), which is appropriate for predictive models involving latent constructs and mediation effects. The findings reveal that both market orientation and digital branding exert significant positive effects on start-up growth. Digital branding demonstrates the strongest influence on brand trust, highlighting the critical role of consistent and interactive digital brand engagement in fostering consumer confidence. Brand trust, in turn, significantly enhances start-up growth and partially mediates the relationships between market orientation and growth, as well as between digital branding and growth. The results confirm that while strategic orientations directly contribute to growth outcomes, their impact is substantially strengthened through the psychological mechanism of brand trust. This study contributes to the digital marketing and entrepreneurship literature by providing empirical evidence on the mediating role of brand trust within an integrated PLS-SEM framework. From a managerial perspective, the findings emphasize the importance for start-ups to align market-driven strategies with coherent digital branding efforts to build trust and accelerate growth in digitally competitive markets.
Co-Authors Darmawan, Putu Deny Ils Rumambi, Githa Priska Shirty Thelma Mawuntu Rumambi, Githa Ils Stanny Sicilia Rawung