Sharin, Farah Hida
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Transformation of Zakat and Waqf in Society 5.0: Improving Welfare through the Utilisation of Technology and Social Innovation Khoerulloh, Abd. Kholik; Sharin, Farah Hida
Journal of Islamic Economics, Banking, and Social Finance Vol 1, No 2 (2025): Journal of Islamic Economics, Banking, and Social Finance
Publisher : Sekolah Tinggi Ekonomi Islam (STEI) SEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/jiebsf.v1i2.1023

Abstract

The involvement of technology in the Society 5.0 era has changed the paradigm in the management of social funds such as zakat and waqf. The research aims to explore the potential use of technology and how social innovation can expand its impact on improving the welfare of the people. This study uses a literature study method with a qualitative approach. Data was obtained from a variety of credible literature sources, including academic journals, scientific articles, books, official reports, and materials from related conferences and seminars. An in-depth analysis of this literature is carried out to understand the evolution of the role of zakat and waqf in the context of history, recent developments, and changes with the emergence of Society 5.0. The results of the literature analysis show that the use of technology, such as digital platforms and technology-based financial systems, provides a great opportunity in improving the efficiency of collecting, managing, and distributing zakat and waqf funds. In addition, social innovation also plays an important role in expanding the impact of these philanthropic practices on people's welfare. This research is expected to provide an in-depth understanding of the need to adapt zakat and waqf to the concept of Society 5.0, as well as the importance of public awareness and education on the benefits of zakat and waqf in supporting wider welfare.
The success of Cafe Biji Kopi: digital marketing, café atmosphere, and Gen-Z lifestyle Pane, Dewi Nurmasari; Sentosa, Ilham; Sharin, Farah Hida
PHINISI Vol.2, No.4 (2025): December 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i4.110

Abstract

This study aims to analyze the influence of digital marketing, Gen Z lifestyle, and Cafe atmosphere on purchasing decisions at Cafe Biji Kopi. The research employs a quantitative approach using a survey method, with a questionnaire that was tested for validity during a pilot study involving 30 respondents and subsequently deemed valid. The research sample consists of 96 respondents who are Gen Z consumers of Cafe Biji Kopi. Data were analyzed using a multiple linear regression model with the assistance of SPSS version 27 software. The main findings indicate that digital marketing, lifestyle, and Cafe atmosphere have a positive and significant effect on purchasing decisions, both partially and simultaneously. The implications of this study emphasize that the success of modern Cafes is not solely determined by product quality, but also by the effective implementation of digital marketing strategies, alignment with the lifestyle of Gen Z, and the creation of a Cafe atmosphere that provides a positive consumer experience. Therefore, the results of this study are expected to serve as a practical reference for Cafe managers in formulating marketing strategies that are adaptive to the characteristics of Gen Z.