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All Journal Jurnal Media Akademik (JMA) Wealth: Journal of Islamic Banking and Finance
Ryan Fahmi Hikmat
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DAMPAK PERKEMBANGAN DIGITAL TERHADAP INTEGRASI HALAL LIFESTYLE PADA PERILAKU KONSUMSI GENERASI Z MUSLIM DI PURWOKERTO Khurrotul Aliyyah; Sapna Rofiana Agustin; Via Malikhatus Zahro; Mahardhika Cipta Raharja; Ryan Fahmi Hikmat
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/01z5xm40

Abstract

Digitalisasi membawa perubahan yang besar terhadap perilaku konsumtif masyarakat, termasuk generasi Z muslim. Adanya fenomena tersebut, memunculkan trend baru dalam gaya hidup yaitu halal lifestyle yang tidak hanya dimaknai sebagai bentuk kepatuhan tehadap prinsip Islam saja, tapi juga menjadi identitas diri dalam bersosial. Penelitian ini bertujuan untuk menganalisis dampak pekembangan digital terhadap integrasi halal lifestyle dalam perilaku konsumsi generasi Z Muslim di Purrwokerto. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara secara mendalam, dan dokumentasi terhadap informan generasi Z Muslim dari kalangan pekerja, mahasiswa, hingga siswa. Data yang didapat akan dianalisis dengan teknik reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa digitalisasi mempermudah Generasi Z Muslim di Purwokerto dalam mengakses produk halal dan mengintegrasikan halal lifestyle di berbagai sektor. Meski demikian, kemudahan digital juga memicu tantangan seperti perilaku konsumtif dan informasi yang tidak terverifikasi. Generasi Z harus berusaha menyeimbangkan trend digital dengan nilai syariah, sehingga halal lifestyle berkembang menjadi identitas dan preferensi konsumsi mereka di era digital.
The Effect of Service Quality Using the Pakserv Model on Customer Satisfaction at BPRS Bina Amanah Satria KC Bumiayu Nur Adi Chandrawan; Ubaidillah; Ryan Fahmi Hikmat; Ma’ruf Hidayat
Wealth: Journal of Islamic Banking and Finance Vol. 4 No. 2 (2025): Wealth: Journal of Islamic Banking and Finance
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v4i2.15422

Abstract

Sharia banking is an important element in the development and formation of the Indonesian economy. In facing increasingly complex challenges, companies need to look for creative ideas or the latest strategies to achieve company goals optimally. Quality is an important aspect that customers and potential customers pay attention to, so that strategic efforts to improve and maintain quality become a necessity to maintain service and improve the company's position in the market, including BPRS Bina Amanah Satria KC Bumiayu. The PAKSERV Service Quality Model is considered the best setting for understanding and measuring service quality, which has six variables, namely tangibility, reliability, guarantee, sincerity, personalization, and formality. The purpose of this research is to highlight the importance of BPRS Bina Amanah Satria KC Bumiayu continuing to improve the quality of its services by paying attention to aspects measured through the PAKSERV model. By increasing customer satisfaction, it is hoped that customer loyalty can be strengthened and the image and performance of BPRS Bina Amanah Satria KC Bumiayu in the market can be improved. This research is field research and uses a descriptive quantitative approach. The data collection method was carried out through questionnaires distributed to BPRS Bina Amanah Satria KC Bumiayu customers totaling 190 respondents. The analysis technique used is multiple linear regression using the IBM SPSS statistical program. The research results show that service quality as measured through the PAKSERV model simultaneously has a positive and significant influence between PAKSERV on customer satisfaction. Meanwhile, the partial test results show that the Tangibility, Sincerity, and Personalization variables have a Sig value < 0.05, meaning they do not have a significant effect, and the Reliability, Assurance, and Formality variables have a Sig value > 0.05, meaning they have a significant effect.
Co-Authors Khurrotul Aliyyah Mahardhika Cipta Raharja Ma’ruf Hidayat Nur Adi Chandrawan Sapna Rofiana Agustin Ubaidillah Via Malikhatus Zahro