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The Influence of Transformational Leadership Style, Work Environment and Workload on Organizational Commitment Dewi Masithoh; Raden Ayu Aminah Rizkia Puspita Sari
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.282

Abstract

This research explores how transformational leadership, work environment, and workload affect the organizational commitment of the Kebumen Regency Education, Youth, and Sports Office. This census-based quantitative study used a sample of 120 respondents, and data were collected through questionnaires. Validity, reliability, and classical assumptions were tested before the analysis. Multiple linear regression analysis was conducted using SPSS 26 to test the relationships between variables. The findings reveal that transformational leadership does not have a significant effect on organizational commitment. On the other hand, an excellent work environment greatly enhances employee welfare and has a substantial positive impact on organizational commitment. Workload is also found to positively affect organizational commitment, as a proportional workload encourages higher levels of employee accountability. Together, these three independent variables explain 55.4% of the variance in organizational commitment, with other factors accounting for the remaining portion. The study concludes that improving the work environment and managing workload effectively are key factors in increasing organizational commitment.
Analisis Digital Marketing, Kualitas Layanan Dan Diskon Terhadap Minat Beli Konsumen Di Marketplace Lazada Fadhil Maha Minata; Ida Farida; Raden Ayu Aminah Rizkia Puspita Sari; Nanda Adhi Purusa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16756

Abstract

Perkembangan e-commerce yang pesat di Indonesia mendorong persaingan antar marketplace, sehingga diperlukan strategi yang efektif untuk meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, kualitas layanan, dan diskon terhadap minat beli konsumen pada marketplace Lazada di Kota Semarang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa digital marketing, kualitas layanan, dan diskon berpengaruh positif dan signifikan terhadap minat beli, dengan diskon sebagai faktor yang paling dominan. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, peningkatan kualitas layanan, serta program diskon yang menarik dalam meningkatkan minat beli konsumen.