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PEMANFAATAN STRATEGI PEMASARAN DIGITAL MENGGUNAKAN E-COMMERCE SHOPEE: DIGITAL MARKETING UTILIZATION STRATEGY USING SHOPEE E-COMMERCE Sihombing, Ciska Debora; Afriani, Dwi; Supeno, Bambang
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 7 No. 1 (2023): Transformasi Digital, Penguatan Kapasitas, dan Akselerasi Pemberdayaan Masyarak
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i1.1313

Abstract

Meri Snack's is engaged in the food business, namely producing processed products made from cassava and potatoes to produce cassava chips, potato chips and opaque products with various flavors. Get permission from the P-IRT Health Office: 2111471010170-27. Digital marketing is carried out by utilizing the Shopee e-commerce platform. The research method is descriptive qualitative, through observation, interviews and documentation. The results of research activities at Meri Snack's are that an e-commerce platform has been created which is expected to be able to use it as much as possible so that it can expand sales reach, increase consumers, increase sales and its products are known by the wider community and create more creative content about selling Meri Snack's products.