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All Journal Abdimasku : Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management
Carolina, Deasy
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences

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Value Creation Acceptance, Price Tolerance, and Local Wisdom-Based Conservation Knowledge as Determinants of Repurchase Intention: A Study on the Coffee Industry in Indonesia Carolina, Deasy
Journal Research of Social Science, Economics, and Management Vol. 5 No. 4 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i4.1181

Abstract

The background of this research originates from the phenomenon of Indonesian coffee market dynamics, characterized by increasing price instability and performance fluctuations due to climate change and sustainability challenges. In this context, the level of consumer tolerance for brand performance is one of the important factors in maintaining consumer loyalty and market stability. This study aims to analyze the relationship between the co-creation process, tolerance to brand performance, and conservation knowledge based on local wisdom as a moderating variable. This study uses an explanatory quantitative approach, with a population of 3,178 social media followers from local coffee brands that apply conservation principles based on local wisdom. The number of respondents successfully collected was 358, with the characteristics of a majority of men (193 respondents), aged 29–43 years (millennial generation), and from Central Java (190 respondents). Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships between variables. The results of the analysis show that the acceptance of value creation has a positive effect on price tolerance. Furthermore, conservation knowledge based on local wisdom has been shown to positively moderate the relationship between performance tolerance and repurchase intention. This research makes an important contribution to the development of the theory of equal value creation in the context of sustainable marketing, especially by integrating the conservation aspect of local wisdom as a cultural factor that can strengthen the relationship between consumers and brands.
Pembekalan Design Thinking Untuk Pembentukan Karakter Wirausaha Muda Solutif-Inovatif Pada Murid SMA/K di Kota Palu Bangkalang, Dwi Hosanna; Setiyawati, Nina; Mailoa, Evangs; Carolina, Deasy; Pakereng, Magdalena Ariance Ineke; Mangoki, Willson
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3187

Abstract

Salah satu tantangan pada wirausaha muda adalah adanya persoalan pada tahap analisis pasar sebelum usaha mulai dirintis yakni produk yang dihasilkan tidak sesuai dengan kebutuhan pasar. Selain itu, minat siswa untuk berwirausaha masih cenderung rendah. Hal tersebut dipengaruhi oleh pola pikir yang kurang adaptif terhadap risiko dan ketidakpastian, serta ketakutan terhadap kegagalan. Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilakukan di SMKN 1 Palu dan SMAN 2 Palu dengan memberikan workshop Design Thinking kepada siswa untuk membentuk karakter para siswa menjadi gigih, empati, peka, dan kreatif. Dimana karakter ini dibutuhkan untuk menjadi seorang wirausaha. Workshop dilakukan dengan metode praktik untuk meningkatkan partisipasi setiap peserta. Pendekatan berbasis praktik dan interaktif ini terbukti efektif dalam membangun kepercayaan diri, pola pikir kreatif, dan keterampilan wirausaha peserta. Hal ini dibuktikan dengan antusiasme aktif selama proses workshop berlangsung dan kualitas hasil kerja akhir yang disusun oleh siswa. Berdasarkan hasil evaluasi yang dilakukan setelah workshop, 79% peserta menilai bahwa Design Thinking merupakan materi penting untuk mereka.
Co-Authors Dwi Hosanna Bangkalang Evangs Mailoa Magdalena Ariance Ineke Pakereng Mangoki, Willson Nina Setiyawati