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All Journal Jurnal Multidisiplin Sahombu Journal of Natural Sciences
Rahma Jelita
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Implementation of RSA And Base64 in Business Communication Benefits in Online Media Rekno Sulanjari; Leonardo Budi Hasiholan; Firda Nisafera Ulfa; Rahma Jelita
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

The industrial era 4.00 has almost passed, replaced by the era 5.00 which forces micro, small and medium enterprises to be more innovative in collaborating their internal activities in order to develop their business towards a better direction, at least to survive. This is also the case at CV Candi Karya, where by negotiating the policies applied to its internal performance to its prospective consumers. The implementation of RSA and Base64 in the field of work that has been carried out so far is likely to be able to increase profits in business communication so that it is expected to be able to maximize the development of its business amidst the sluggish dynamics of economic turnover in the field of outdoor advertising. Based on the research above, it was also found that if the variables X1, X2 increase, then the variable Y also increases (positive correlation). And the level of RSA implementation and Base64 implementation in this study was 50.54%, while the remaining 49.46% was caused by other factors outside this study. Business communication in CV Candi Karya company is the most effective activity for the formation of organizational development compared to other activities, which can be monitored from discussion forums with clients or potential clients with a thit of 4.84. From the results of the study it can be concluded that the Implementation of RSA and Base64 has an effect on CV Candi Karya's business communication.
Digital Transformation, Innovation, and the Future of Small and Medium Enterpris Cut Aja Hafizatul mutia; Alfi Rahmaini; Rahma Jelita
Journal of Natural Sciences Vol. 1 No. 2 (2026): July, Innovations and Emerging Perspectives in Natural Sciences for Sustainable
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/ta5zas10

Abstract

Article This aims to analyze the marketing strategies of MSMEs in the digital era and to understand the use of social media, marketplaces, and e-commerce in increasing business competitiveness. Development technology digital has give huge changes​ to pattern marketing business micro , small , and medium enterprises (MSMEs) in Indonesia. Before the development of digital media, some big MSME actors still use method marketing conventional like sale direct and promotional from mouth to mouth . However , changes behavior a more diverse society Lots using the internet causes perpetrator business must capable adapt self with development technology . Research This aim For knowing the marketing strategies of MSMEs in the digital era and analyze utilization of social media , marketplaces, and e-commerce in increase Power competition business . Research This use method studies literature through data collection from 15 journals scientific and 5 relevant e-books with topic research . Discussion results namely : 1) utilization of social media as means effective promotion​ For reach more consumers​ extensive ; 2) the use of marketplaces and e-commerce is able to increase sales and expand the market, that digital marketing strategies are able to helping MSMEs in increase sales , expanding the market, strengthening connection with consumers , and increase image product . As for the renewal article This is an analysis of the integration of the use of social media, marketplaces, and e-commerce as an effective digital marketing strategy for MSMEs in Indonesia , digital marketing is an important strategy that must be implemented. applied by the perpetrator MSMEs to be able to survive and thrive in the midst competition modern business .  
Co-Authors Alfi Rahmaini Cut Aja Hafizatul mutia Firda Nisafera Ulfa Leonardo Budi Hasiholan Rekno Sulanjari