<![CDATA[Article This aims to analyze the marketing strategies of MSMEs in the digital era and to understand the use of social media, marketplaces, and e-commerce in increasing business competitiveness. Development technology digital has give huge changes to pattern marketing business micro , small , and medium enterprises (MSMEs) in Indonesia. Before the development of digital media, some big MSME actors still use method marketing conventional like sale direct and promotional from mouth to mouth . However , changes behavior a more diverse society Lots using the internet causes perpetrator business must capable adapt self with development technology . Research This aim For knowing the marketing strategies of MSMEs in the digital era and analyze utilization of social media , marketplaces, and e-commerce in increase Power competition business . Research This use method studies literature through data collection from 15 journals scientific and 5 relevant e-books with topic research . Discussion results namely : 1) utilization of social media as means effective promotion For reach more consumers extensive ; 2) the use of marketplaces and e-commerce is able to increase sales and expand the market, that digital marketing strategies are able to helping MSMEs in increase sales , expanding the market, strengthening connection with consumers , and increase image product . As for the renewal article This is an analysis of the integration of the use of social media, marketplaces, and e-commerce as an effective digital marketing strategy for MSMEs in Indonesia , digital marketing is an important strategy that must be implemented. applied by the perpetrator MSMEs to be able to survive and thrive in the midst competition modern business . ]]>
