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All Journal Marketing and Business Strategy
Ofondu, Magnus Moday
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Economics, Econometrics & Finance

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Cooperative Farming for Agricultural Produce Export in the South East Region Nigeria: Problems and Prospects Ofondu, Magnus Moday; Onwuka Okwara, Onwuka; Aruomah, Obinwanne Kelechi; Agu, Godswill
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.466

Abstract

This study seeks to explore the readiness and willingness of farmers’ cooperative societies to internationalize their offerings by engaging in agricultural produce export, and to identify the factors driving these behavioural intents. Being a quantitative survey involving vibrant farmers’ cooperative societies in the South East region of Nigeria, a structured questionnaire based on the theory of planned behaviour was deployed to generate relevant primary data. The data were analyzed using the SmartPLS structural equation modeling. Findings indicate that financial challenge stands as the major challenge faced by the respondents in internationalization of their offering. Government policies, access to information, management of cooperatives, and subjective norms are the key positive drivers of intention to export. The study provides, practical and theoretical insights
Co-Authors Agu, Godswill Aruomah, Obinwanne Kelechi Onwuka Okwara, Onwuka