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All Journal Jurnal Riset Multidisiplin Edukasi Compass: Journal of Education and Counselling
Rizqa Aulia Ramadhani
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Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Pengaruh Kepuasan Konsumen Terhadap Loyalitas Pembelian Matcha pada Gen Z Rizqa Aulia Ramadhani; Sekar Ayuningrum; Ruth Natalia Susanti
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1213

Abstract

This study aims to analyze the influence of consumer satisfaction on purchase loyalty toward matcha products among Generation Z. The growing interest of Gen Z in matcha is not only driven by trends but also by health-related factors, product quality, and the emotional experience associated with its consumption. This research adopts a descriptive quantitative approach involving 20 participants selected through purposive sampling. Data were collected using an online questionnaire with a Likert scale (1–5), complemented by follow-up interviews with five participants to strengthen the survey findings. The results show that the level of customer satisfaction falls into the “very high” category with an average score of 4.27, while customer loyalty is categorized as “high” with an average score of 3.94. Factors such as product presentation, taste, and accessibility significantly contribute to consumer satisfaction, whereas loyalty is influenced by brand trust, positive consumption experiences, and the willingness to repurchase. These findings affirm that consumer satisfaction plays a crucial role in fostering long-term loyalty toward matcha products among Gen Z.
PENGARUH INTERVENSI RINGAN DIGITAL DETOX TERHADAP KESEIMBANGAN AFEKTIF MAHASISWA Rizqa Aulia Ramadhani; Noor Faidah; Fanesha Lencias Putri; Sekar Ayuningrum
COMPASS: Journal of Education and Counselling Vol. 3 No. 1 (2025): Compass: Journal of Education and Counselling, Juni 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/compass.v3i1.748

Abstract

Kemajuan teknologi digital telah membawa dampak signifikan terhadap keseimbangan afektif individu, khususnya mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh intervensi ringan berupa pembatasan penggunaan gadget selama satu jam setiap hari selama tujuh hari terhadap ketenangan pikiran dan keseimbangan afektif mahasiswa. Menggunakan desain pretest-posttest satu kelompok, lima mahasiswa mengikuti intervensi digital detox disertai refleksi harian. Instrumen yang digunakan meliputi skala emosi (modifikasi PANAS) dan skala subjektif ketenangan. Hasil penelitian menunjukkan bahwa mayoritas partisipan mengalami peningkatan ketenangan pikiran, meskipun tidak semua menunjukkan perbaikan emosi positif. Beberapa partisipan bahkan mengalami penurunan emosi positif dan peningkatan emosi negatif di awal intervensi. Temuan ini menunjukkan bahwa ketenangan pikiran lebih cepat dicapai dibandingkan perbaikan emosi, yang membutuhkan strategi regulasi diri lebih dalam. Penelitian ini menegaskan bahwa intervensi sederhana seperti digital detox memiliki potensi signifikan dalam mendukung kesejahteraan biopsikologis mahasiswa, terutama jika dilakukan secara sadar dan konsisten.
Co-Authors Fanesha Lencias Putri Noor Faidah Ruth Natalia Susanti Sekar Ayuningrum