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All Journal Jurnal Intelek Insan Cendikia Jurnal CENDIKIA ISNU
Mahira Salsabila
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGANDUNIA USAHA DI ERA GLOBALISASI Atiqah Ramadhanisa; Mahira Salsabila; Anggista Stia Kurniawan; Muhammad Riansyah; Fakhrurrozi Fakhrurrozi
Jurnal Intelek Insan Cendikia Vol. 2 No. 11 (2025): November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Di era globalisasi yang kompetitif, strategi pemasaran yang efektif menjadi kunci keberhasilan perusahaan dalam menghadapi persaingan pasar. Pada penelitian ini mengkaji berbagai strategi pemasaran yang relevan untuk memperkuat daya saing dan memperluas pangsa pasar di era globalisasi, dengan pendekatan kualitatif melalui tinjauan pustaka. Dan berdasarkan hasil penelitian menunjukkan bahwa strategi pemasaran harus berorientasi pada pemahaman kebutuhan konsumen, adaptasi teknologi digital, dan pemanfaatan media sosial yang disesuaikan dengan karakteristik lokal. Perusahaan pemimpin pasar (market leader) fokus pada pengembangan, perlindungan, dan perluasan pangsa pasar, sementara pesaing (market challenger) mengimplementasikan strategi serangan berdasarkan analisis kelemahan lawan. Penerapan strategi pemasaran global yang efektif membutuhkan inovasi teknologi, pengembangan SDM, dan kemitraan strategis. Keseluruhan strategi ini berperan penting dalam menciptakan keunggulan kompetitif yang berkelanjutan di pasar global yang dinamis
Problems of the Legalization and Dissemination Process Hari Sanjaya; Mahira Salsabila
Jurnal Cendikia ISNU SU Vol. 2 No. 3 (2025): Vol.2 No.3 Desember 2025
Publisher : ISNU Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70826/jcisnu.v2i3.953

Abstract

Law number 11 of 2012 concerning the establishment of laws and regulations (Law P3). On the other hand, Law P3 requires all these laws and regulations to be promulgated and placed in the official gazette of the state that has been determined so that they can be considered to come into force. In its application, this problem also spreads to the promulgation process and its enforcement mechanism where there are still many laws and regulations (according to Law P3) that apply without going through the promulgation process. This research aims to 1). How is the process of promulgation in the formation of laws and regulations in Indonesia; 2) How is the dissemination of laws in Indonesia seen from the perspective of the mechanism of its enforcement. This type of research is normative and descriptive, using 4 approaches, namely legislative, historical, comparative and conceptual approaches. The data sources used are primary data and secondary data. Techniques for collecting legal materials through literature studies or document studies. Based on the results of the research, it is concluded that (1) To find out the process of promulgation in the formation of laws and regulations in Indonesia; (2) To find out how the dissemination of laws in Indonesia is seen from the perspective of the mechanism of its enforcement.
Co-Authors Anggista Stia Kurniawan Atiqah Ramadhanisa Fakhrurrozi Fakhrurrozi Hari Sanjaya Muhammad Riansyah