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Combating COVID-19 infodemic in Nigerian rural communities: The imperatives of Traditional Communication Systems Lucas, Joseph M; Targema, Tordue Simon; Jibril, Abubakar; Sambo, Elkanah Obadiah; Istifanus, Bako Ali
ASEAN Journal of Community Engagement Vol. 4, No. 2
Publisher : UI Scholars Hub

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Abstract

Since the outbreak of COVID-19 in December 2019, substantial attention has been devoted to combating the infodemic that has come to characterize it with the potential to prevent its effective containment. This is undoubtedly a very difficult task, especially in Nigerian rural communities that are characterized by severe lack of the requisite facilities to access information on modern media platforms, compounded by high illiteracy and poverty rates. This study presents a case for the utilization of people-oriented, traditional communication systems in combatting the infodemic at the grassroots level. It contends that, given the peculiarities of the country’s rural settlements, traditional communication systems present suitable alternatives that could be harnessed and leveraged upon to carry everyone along in the fight against the pandemic. Using data from secondary sources, the study argues that the fight against COVID-19 infodemic can be more effective if stakeholders recognize and optimize the opportunities offered by traditional communication systems and channel them towards mobilizing and sensitizing rural dwellers to disregard the myriad conspiracy theories and myths about the pandemic, and instead adopt positive behaviors that would help to curtail its spread. This will go a long way in filling the information gap that exists at the grassroots and more effectively help contain the pandemic. To achieve this, the study recommends the need for a robust health intelligentsia to be trained and equipped with skills and competencies in using these communication channels for effective mobilization and sensitization of the people at the grassroots.
Social Media, Mass Mobilization and National Development in Nigeria: Lessons from the #EndSARS Protest Akpan, Eno-Obong Blaise; Targema, Tordue Simon
ASEAN Journal of Community Engagement Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the study and studied the 2020 #EndSARS protest (SARS refers to Special Anti-Robbery Squad), a youth uprising that aimed to put an end to all forms of police brutality and systemic injustices in the country. This study examined the nature of digital activism that social media facilitated during the protest and how that translated into real-life activism, thereby galvanizing the youth to actively execute the protest. By considering the challenges of the platforms in this regard such as the possibility of being hijacked and negatively deployed in a counterproductive manner, the study concludes that proper mainstreaming of social media into the community engagement and national development struggle would help engage meaningfully with the citizens and mobilize them to attain socio-economic development in the country. Conclusively, the #EndSARS experience demonstrates that social media portends considerable opportunities to engage citizens positively for national development in Nigeria.