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All Journal ASEAN Journal of Community Engagement ALSYSTECH Journal of Education Technology
Lucas, Joseph M
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

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A Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria Lucas, Joseph M; Siman, Lazarus
ALSYSTECH Journal of Education Technology Vol 3 No 1 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i1.4067

Abstract

This paper Titled: Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria stems from the impact of social media as a tool for local talents hunt in Nigeria. Nigerians all over the world are highly gifted and talented people; this is seen in their disposition and overwhelming accomplishment over the past decades round the world. Yet, the Nigerian society has not provided an enabling environment to hone home grown and plethora of gifted entrepreneurs, singers, innovators and models. The above situation stimulated the researcher’s interest to inundate readers and Nigerians on the efficacy of the platform of the social media and the advent of other new media as scout platform for local talent in Nigeria. To thoroughly explore the subject matter, the researcher adopted the qualitative research method using the documentary review design. The study adopted Technological Determinism Theory to explicate how the advent of the new media has changed the model of media usage among people. Findings from the study unraveled that the advent of social media and other new media platforms catalyzed the recognition and honing of local talents in Nigeria. Furthermore, it was discovered that in Nigeria, new media (social media) has helped in plethora of ways by bringing to the spotlight some gifted local talents in Nigeria. The study however found that, media illiteracy is a bane to social media usage in Nigeria. Therefore, the study suggests that, if the medium of social media is properly utilized by Nigerians can chart a way forward for new innovations and in local talent discovery in Nigeria.
Combating COVID-19 infodemic in Nigerian rural communities: The imperatives of Traditional Communication Systems Lucas, Joseph M; Targema, Tordue Simon; Jibril, Abubakar; Sambo, Elkanah Obadiah; Istifanus, Bako Ali
ASEAN Journal of Community Engagement Vol. 4, No. 2
Publisher : UI Scholars Hub

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Abstract

Since the outbreak of COVID-19 in December 2019, substantial attention has been devoted to combating the infodemic that has come to characterize it with the potential to prevent its effective containment. This is undoubtedly a very difficult task, especially in Nigerian rural communities that are characterized by severe lack of the requisite facilities to access information on modern media platforms, compounded by high illiteracy and poverty rates. This study presents a case for the utilization of people-oriented, traditional communication systems in combatting the infodemic at the grassroots level. It contends that, given the peculiarities of the country’s rural settlements, traditional communication systems present suitable alternatives that could be harnessed and leveraged upon to carry everyone along in the fight against the pandemic. Using data from secondary sources, the study argues that the fight against COVID-19 infodemic can be more effective if stakeholders recognize and optimize the opportunities offered by traditional communication systems and channel them towards mobilizing and sensitizing rural dwellers to disregard the myriad conspiracy theories and myths about the pandemic, and instead adopt positive behaviors that would help to curtail its spread. This will go a long way in filling the information gap that exists at the grassroots and more effectively help contain the pandemic. To achieve this, the study recommends the need for a robust health intelligentsia to be trained and equipped with skills and competencies in using these communication channels for effective mobilization and sensitization of the people at the grassroots.
Co-Authors Istifanus, Bako Ali Jibril, Abubakar Sambo, Elkanah Obadiah Siman, Lazarus Targema, Tordue Simon