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All Journal Jurnal Ilmiah Multidisiplin Amsir Jurnal Ilmiah Manajemen & Kewirausahaan
Said, Muhammad Syauqi
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Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Disiplin Dan Motivasi Kerja Terhadap Kinerja Karyawan Said, Muhammad Syauqi; Mapparenta, Muwaffiq Nurimansyah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 9 No 3 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to empirically examine the effect of Work Discipline and Work Motivation on Employee Performance. This research is descriptive quantitative research, which uses primary data. This research was conducted at PT Japfa Comfeed Indonesia, Tbk Poultry Breeding Division Makassar using a saturated sample technique involving 70 respondents. Data collection was carried out through the use of questionnaire techniques. After the data is collected, the analysis is done using the descriptive statistical analysis method. In addition, this research will also involve validity tests and data reliability tests to ensure the accuracy and reliability of the research results. The next stage will apply the multiple linear regression equation model to test the hypotheses proposed in this study. The results of this study indicate that Work Discipline has a positive and significant effect on Employee Performance, and Work Motivation has a positive and significant effect on Employee Performance.
The Influence of Brand Image, Price and Promotion on Purchasing Decisions of Aquviva Mineral Water Products among Makassar City Ilahi, Andi Alfianto Anugrah; Said, Muhammad Syauqi
Jurnal Ilmiah Multidisiplin Amsir Vol. 4 No. 2 (2026): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v4i2.914

Abstract

This study aims to analyze the influence of brand image, price, and promotion on purchasing decisions for Aquviva mineral water products among consumers in Makassar City. A quantitative research approach was employed, using structured questionnaires distributed to individuals who have purchased Aquviva mineral water. The sample size was determined using the Roscoe sampling technique. Data were analyzed through multiple linear regression with the support of SPSS version 27. The findings indicate that brand image and price do not have a significant effect on purchasing decisions, while promotion has a significant positive influence. Simultaneously, brand image, price, and promotion collectively contribute to explaining purchasing decisions. These results suggest that promotional activities play a crucial role in driving consumer purchasing behavior toward Aquviva mineral water in Makassar City.
Co-Authors Ilahi, Andi Alfianto Anugrah Mapparenta, Muwaffiq Nurimansyah