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All Journal Eko dan Bisnis: Riau Economic and Business Review
Gentawicara, Dinda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Siswa Di Lembaga Pendidikan “XY” Pekanbaru Gentawicara, Dinda
Eko dan Bisnis: Riau Economic and Business Review Vol. 15 No. 2 (2024): Kinerja, Kepuasan, dan Produktivitas dalam Berbagai Sektor: Analisis Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v15i2.485

Abstract

This research aims to determine the effect of service quality on student satisfaction at the “XY” Education Institution. The data analysis technique used is simple regression analysis. Hypothesis testing with the t test shows that there is a t count of 6.854, which means that from the t table it is obtained that the t table is 1.995, so the hypothesis test for this research is t table 6.854 > t count of 1.995, which means that service quality has a significant effect on student satisfaction at “XY” Education Pekanbaru. The relationship between service quality (X) and job satisfaction (Y) is positive as evidenced by the results of b = 0.498, which means that for every one unit increase in service quality, “XY” Education Pekanbaru student satisfaction will be increased by 0.498 units. The contribution of service quality to “XY” Education Pekanbaru student satisfaction is 40.90%
Pengaruh Promosi Terhadap Keputusan Pembelian Mobil Mitsubishi Pajero Sport Pada PT. DIPA Otomotif Pekanbaru Abibah, Anisa Zainatul; Gentawicara, Dinda
Eko dan Bisnis: Riau Economic and Business Review Vol. 15 No. 3 (2024): Membangun Kepuasan Pelanggan dan Produktivitas Pegawai melalui Peningkatan Lay
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v15i3.540

Abstract

This research was conducted at PT. DIPA Otomotif Pekanbaru located at Jalan Jenderal Sudirman No.230 Pekanbaru. While this research is to determine the effect of sales promotion on purchasing decision of Pajero Sport Car at PT. DIPO Pekanbaru. In this research, Technical Data Analysis uses descriptive and quantitative analysis. With Simple Random Sampling method. This means that consumer respondents (subjects) who coincidentally meet with researchers can be used as samples, with a sample of 83 people. Based on the results of the research, it can be concluded that: discussion of simple linear regression with its regression equation Y = 17.839 + 0.594X using t test (83) = 1.989 while t count obtained 6.235 means t count > t table then Ho is rejected and Ha is accepted, which means there is a significant influence and has a positive relationship direction, namely if sales promotion continues to be increased, then the decision to purchase Pajero Sport Car at PT. DIPO Pekanbaru will increase. Meanwhile, the R_Square is 0.324, or 32.4%, indicating the contribution of the independent variable to the dependent variable. The remaining 67.6% is determined by other variables not included in this research model.
Pengaruh Kualitas Pelayanan  Terhadap Kepuasan Masyarakat di Kantor Kecamatan Nabila , Ayu Arisanti; Gentawicara, Dinda
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 3 (2025): Peran Kualitas Pelayanan, Kepemimpinan, dan Pengawasan dalam Meningkatkan Kepu
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i3.558

Abstract

This research will be conducted at the Pangkalan Kerinci Sub-District Office, Pelalawan Regency and the observation time is in early September 2024. The purpose of this study is to determine the effect of service quality on public satisfaction at the Pangkalan Kerinci Sub-District Office, Pelalawan Regency. The sample in this study was 95 people who had been simplified using the Slovin formula. In this study, the sample method used the accidental sampling technique. Data analysis in this study used descriptive and quantitative methods. Based on the results of the research analysis, it was found that Service Quality had a significant effect on public satisfaction at the Pangkalan Kerinci Sub-District Office, Pelalawan Regency where t count = 13.179> t table = 1.98552. The results of simple linear regression obtained the regression equation Y = 4.200 + 0.772X, this means that the results of the study are the same as the research hypothesis. The R2 value is 0.814, which means that the influence of Service Quality has a significant effect on public satisfaction at the Pangkalan Kerinci District Office, Pelalawan Regency, is 66,1% while 33.9% is influenced by other variables not studied in this study.
Co-Authors Abibah, Anisa Zainatul Nabila , Ayu Arisanti