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All Journal Jurnal Akuakultur Sungai dan Danau Jurnal Sains Boga Sewagati
Salsabilla, Nasywa
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Analisis Bauran Pemasaran Terhadap Penjualan Offline dan Online (Studi Kasus pada UMKM Pelaku Usaha Martabak di Kecamat Gunung Pati dan Tembalang) Salsabilla, Nasywa; Fathonah, Siti; Astuti, Pudji
Jurnal Sains Boga Vol 8 No 2 (2025): Jurnal Sains Boga Volume 8 No 2, November 2025
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JSB.008.2.04

Abstract

Marketing mix is one of the strategies serves as a reference for sellers to influence consumers. This study aims to analyze the implementation of the marketing mix on offline and online sales of martabak MSMEs in Gunung Pati and Tembalang Districts, and to determine whether there is an effect of the marketing mix on offline and online sales of martabak MSMEs in these districts. The population in this study consisted of 30 martabak MSME actors in Gunung Pati and Tembalang Districts, selected using purposive sampling. Data collection techniques used in this study were observation, interviews, and questionnaires. The collected data were analyzed quantitatively using descriptive analysis, simple linear regression, and hypothesis testing (t-test) with SPSS IBM version 25. The results showed that the marketing mix variable had a significant effect of value 31% the sales variables. Analysis showed that the indicators of product, price, and place were in the very good category, indicating that the implementation of the marketing mix was already optimal. Conversely, the promotion indicator was in the sufficient category because it had not been implemented optimally. Overall, offline sales were more stable compared to online sales.
Menuju Layanan Administrasi yang Efektif dan Efisien: Pendampingan Implementasi Lean Six Sigma dalam Pelayanan Publik di Kota Surabaya Anityasari, Maria; Akbar, Reza Aulia; Nickita, Komang; Indrawijaya, Rivaldo; Sonhaji, Agus Imam; Wibisono, Keiza Ayu; Maharani, Zarlita; Thufail, Al May Nabith; Anastasya, Febiana; Salsabilla, Nasywa; Afzalurrahman, Fahrizal; Pratama, Affan Hadi; Suryaningtyas, Alifia; Irani, Cindy Fitria; Da Murra, Fadhel; Nihara, Akmal Zuhdi; Kusumawardani, Rindi
Sewagati Vol 9 No 5 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i5.8314

Abstract

Keilmuan Teknik Sistem dan Industri selama ini lebih banyak dikaitkan dengansektor manufaktur. Namun sebenarnya disiplin ini juga sangat relevan untuk diterapkandi sektor layanan publik oleh instansi pemerintahan. Penerapan konsep LeanSix Sigma (LSS) terbukti mampu menjawab tantangan efisiensi, efektivitas, danpeningkatan kualitas layanan. Metode ini tidak hanya berfokus pada pengurangandefect atau kesalahan dalam proses layanan, tetapi juga mengutamakan pencarianprosedur terbaik untuk pemantauan dan perbaikan berkelanjutan. Maka dariitu, program pengabdian masyarakat ini dirancang untuk mendampingi OrganisasiPerangkat Daerah (OPD) penyelenggara layanan perizinan dan non-perizinan dilingkungan Pemerintah Kota (Pemkot) Surabaya dalam mengimplementasikan konsepLSS. Prinsipnya adalah pengelolaan data dari total waktu penyelesaian terhadaptarget yang telah ditetapkan untuk dapat mengukur performansi layanan dari setiapOPD melalui parameter process capability dan sigma level. Hasil dari pendampinganini menunjukkan bahwa meskipun para OPD telah memenuhi target waktu layanan,namun sebaran waktu layanan yang tercatat masih terlalu tinggi sehingga akhirnyaberdampak pada tingkat kepuasan masyarakat yang bervariatif. Hasil pengolahandata selanjutnya dianalisis berdasarkan 10 waste untuk menemukan penyebab waktulayanan belum konsisten. Hasil analisis ditindaklanjuti dengan perubahan prosedurkerja dan proses bisnis sebagai bentuk continuous improvement.
Pengaruh Pakan Egg Custard terhadap Laju Pertumbuhan Benih Ikan Mas (Cyprinus carpio) Octoriani, Widyanti; Ayu, Hanandifa Meru Wisesa; Salsabilla, Nasywa; Sulistiani, Aliffah Ayu
Jurnal Akuakultur Sungai dan Danau Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/akuakultur.v11i1.301

Abstract

This study aimed to determine the effect of egg custard feed on the growth of common carp (Cyprinus carpio) fry. The experiment was conducted at the Integrated Laboratory of Universitas Tidar, Magelang City, Central Java, in July to August 2025 using a qualitative approach with data collected through experimental testing. Observed parameters included Survival Rate (SR), Absolute Weight Growth (Wm), Specific Growth Rate (SGR), and Feed Conversion Ratio (FCR). The results showed that egg custard feed provided better growth performance and survival compared to Artemia. The egg custard treatment achieved an SR of 100%, absolute weight growth of 10.1 g, SGR of 40.4%, and FCR of 7.92. In contrast, the Artemia treatment produced an SR of 60%, absolute weight growth of 3.1 g, SGR of 12.4%, and FCR of 15.69. These findings indicate that egg custard feed is more effective than Artemia in improving the growth and survival of common carp fry during the nursery phase. This formulated feed can serve as an alternative for common carp (Cyprinus carpio) culture and can potentially be applied to other cultured fish and shrimp species.
Co-Authors Afzalurrahman, Fahrizal Agus Imam Sonhaji, Agus Imam Akbar, Reza Aulia Anastasya, Febiana Ayu, Hanandifa Meru Wisesa Da Murra, Fadhel Indrawijaya, Rivaldo Irani, Cindy Fitria Maharani, Zarlita Maria Anityasari Nickita, Komang Nihara, Akmal Zuhdi Octoriani, Widyanti Pratama, Affan Hadi PUDJI ASTUTI Rindi Kusumawardani, Rindi Siti Fathonah Sulistiani, Aliffah Ayu Suryaningtyas, Alifia Thufail, Al May Nabith Wibisono, Keiza Ayu