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Farizi, Hafidz
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Sosial Media dan Influencer Marketing terhadap Minat Beli Food & Drink di Moon Beach Club, Lhoknga, Aceh Besar Farizi, Hafidz; Murni, Mirza; Fuad, Ammar
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Moon Beach Club memanfaatkan media sosial dan influencer marketing, tetapi survei awal menunjukkan minat beli lebih dipengaruhi kualitas produk, harga, suasana, dan rekomendasi. Adapun tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh sosial media dan influencer marketing terhadap minat beli food & drink di Moon Beach Club secara parsial dan secara simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis asosiatif. Sementara, data penelitian ini adalah data primer yang diperoleh melalui kuesioner dengan total responden 96 orang. Hasil penelitian menunjukkan bahwa sosial media dan influencer marketing berpengaruh terhadap minat beli food & drink di Moon Beach Club, Lhoknga, Aceh Besar baik secara parsial maupun secara simultan.
The Influence Of Social Media And Influencer Marketing On Food & Drink Buying Interest At Moon Beach Club, Lhoknga, Aceh Besar Fuad, Ammar; Murni, Mirza; Farizi, Hafidz
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 2 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hc8p2346

Abstract

The researcher intends to test the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. In theory, both variables influence buying interest. However, the researcher found phenomena and inconsistencies between the results of previous studies so that the researcher intends to re-test the influence of the two variables. The purpose of this study is to test and analyze the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club partially and simultaneously. The research method used is a quantitative method with an associative type. Meanwhile, the data for this study are primary data obtained through a questionnaire with a total of 96 respondents. The results of the study indicate that social media and influencer marketing influence the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. Keywords: Social Media, influencer marketing, purchase interest
Co-Authors Fuad, Ammar Murni, Mirza