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All Journal Juara: Jurnal Riset Akuntansi International Journal of Applied Science and Sustainable Development (IJASSD) EMAS
Divinagracia, Sheryl S.
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MARKETING HEALTHCARE BEYOND BORDERS: A GLOBAL PERSPECTIVE ON MEDICAL TOURISM Divinagracia, Sheryl S.; Yuesti, Anik
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13014

Abstract

The globalization of healthcare has led to the emergence of medical tourism as a rapidly expanding industry, with countless marketing themselves as medical destinations. This study explores the intersection of healthcare and global marketing, analyzing how nations promote their medical services to attract international patients. It examines key marketing strategies, target markets, branding efforts and the implications of global healthcare promotion. The paper highlights the opportunities, ethical considerations and competitive challenges involved in marketing healthcare across borders.
UNDERSTANDING CULTURE IN MEDICINE: ISSUES AND APPROACHES TO EFFECTIVE LEARNING Divinagracia, Sheryl S.; Yuesti, Anik
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 7 No. 2 (2025): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v7i2.12317

Abstract

In today’s increasingly diverse healthcare landscape, understanding cultural differences is essential for delivering effective, equitable and patient-centered care. This thesis explores the key issues and challenges faced by healthcare professionals in learning about cultural environments, including language barriers, stereotypes and lack of normal training. It also investigates various approaches used to enhance cultural competence such as immersive learning, cultural mediation and institutional training programs. Using a quantitative descriptive design based on a systematic review of related literature. This study aims to identify best practices in promoting cultural understanding in clinical settings. Findings from the research emphasize the importance of integrating cultural education into medical curricula and ongoing professional development. The study contributes to the growing body of knowledge in global health and medical education by highlighting practical strategies to improve cross-cultural communication and ultimately, patient outcomes.
Financial Medical Policy: Navigating The Intersection of Accounting, Economics, and Healthcare Sorongon, Chris G.; Divinagracia, Sheryl S.; Yuesti, Anik; Madrigal, Dennis V.; Devi, Ni Luh Nyoman Sherina
Juara: Jurnal Riset Akuntansi Vol. 16 No. 1 (2026): Juara: Jurnal Riset Akuntansi
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juara.v16i1.13871

Abstract

Financial medical policy refers to the frameworks and regulations that govern funding, reimbursement, cost management, and financial accountability within healthcare systems. As healthcare costs continue to rise globally, it becomes essential to understand how financial policies, accounting information, budgeting practices, and resource allocation mechanisms influence access to care, quality of services, and overall health outcomes. This research explores the interplay between financial medical policies and healthcare delivery from an accounting-oriented perspective, particularly in relation to cost control, transparency, accountability, and performance-based financing. Using a qualitative literature-based approach, this study analyzes empirical studies, institutional reports, and selected international case examples to identify key issues and policy implications. The discussion highlights that financial reporting, management accounting practices, budgeting systems, and public sector accountability mechanisms can support more effective healthcare governance. The study also emphasizes the importance of value-based care, ethical financial decision-making, health equity, and financial literacy among healthcare providers. Furthermore, this paper proposes recommendations for improving financial medical policies to ensure equitable healthcare access, efficient resource allocation, and sustainable financial management.
Co-Authors Anik Yuesti Madrigal, Dennis V. Ni Luh Nyoman Sherina Devi Sorongon, Chris G.