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All Journal International Journal of Applied Science and Sustainable Development (IJASSD) EMAS
Divinagracia, Sheryl S.
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MARKETING HEALTHCARE BEYOND BORDERS: A GLOBAL PERSPECTIVE ON MEDICAL TOURISM Divinagracia, Sheryl S.; Yuesti, Anik
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13014

Abstract

The globalization of healthcare has led to the emergence of medical tourism as a rapidly expanding industry, with countless marketing themselves as medical destinations. This study explores the intersection of healthcare and global marketing, analyzing how nations promote their medical services to attract international patients. It examines key marketing strategies, target markets, branding efforts and the implications of global healthcare promotion. The paper highlights the opportunities, ethical considerations and competitive challenges involved in marketing healthcare across borders.
UNDERSTANDING CULTURE IN MEDICINE: ISSUES AND APPROACHES TO EFFECTIVE LEARNING Divinagracia, Sheryl S.; Yuesti, Anik
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 7 No. 2 (2025): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v7i2.12317

Abstract

In today’s increasingly diverse healthcare landscape, understanding cultural differences is essential for delivering effective, equitable and patient-centered care. This thesis explores the key issues and challenges faced by healthcare professionals in learning about cultural environments, including language barriers, stereotypes and lack of normal training. It also investigates various approaches used to enhance cultural competence such as immersive learning, cultural mediation and institutional training programs. Using a quantitative descriptive design based on a systematic review of related literature. This study aims to identify best practices in promoting cultural understanding in clinical settings. Findings from the research emphasize the importance of integrating cultural education into medical curricula and ongoing professional development. The study contributes to the growing body of knowledge in global health and medical education by highlighting practical strategies to improve cross-cultural communication and ultimately, patient outcomes.
Co-Authors Anik Yuesti