Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Multidisiplin Edukasi
Silvia Widya Wulan Sari
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Fenomena Menyewa Peralatan Pendakian Pada Gen Z Nadin Alsafitri; Cahyani Pooja Andara; Silvia Widya Wulan Sari; Ruth Natalia Susanti
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1277

Abstract

This study aims to describe the phenomenon of renting hiking equipment among Generation Z in Kudus Regency and to analyze the influence of product, place, price, and promotion aspects. The research employed a descriptive quantitative method supported by interviews with 25 respondents aged 18–25 years who had experience renting hiking equipment. Data were collected through a 15-item questionnaire using a 1–4 Likert scale and online interviews, then analyzed descriptively. The findings indicate that the product aspect is the dominant factor in rental decisions, followed by price clarity, strategic location, and digital promotion through social media. These results confirm that Gen Z’s consumption behavior tends to emphasize efficiency, flexibility, and experiential value over ownership. Overall, rental decisions reflect a shift in consumption patterns from ownership to temporary access (access-based consumption), which aligns with modern lifestyle trends.
Co-Authors Cahyani Pooja Andara Nadin Alsafitri Ruth Natalia Susanti