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All Journal IIJSE Jurnal Riset Multidisiplin Edukasi
Syarina Jazilatul Mukarromah
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Economics, Econometrics & Finance Other

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Pengaruh Inovasi Produk dan Pemasaran Digital terhadap Keunggulan Bersaing UMKM di Era Digital Fadali Rahman; Siti Nikmatus Salamah; Syarina Jazilatul Mukarromah; Aulia Ramadhani Fauzia; Rohmaniyah
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1346

Abstract

This study aims to analyze the influence of product innovation and digital marketing on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Product innovation and digital marketing are considered important factors in increasing the competitiveness of MSMEs in an increasingly competitive market. This study uses a quantitative method with a survey of MSMEs in Sampang. The data were analyzed using multiple regression techniques to test hypotheses. The results of the study show that product innovation and digital marketing have a significant positive effect on the competitive advantage of MSMEs. Product innovation allows MSMEs to offer products that are more attractive and relevant to consumers, while digital marketing expands market reach and increases the effectiveness of promotions. This research provides practical implications for MSMEs to continue to innovate and utilize digital technology in their marketing strategies to achieve a lasting competitive advantagejutan.
The Impact of Lean, Green, and Agile Supply Chain Practices on Supply Chain Responsiveness and Its Influence on Green Competitive Advantage: A Quantitative Analysis of Indonesian SMEs Devi Lestari Pramita Putri; Mohammad Amir Furqon; Siti Nikmatus Salamah; Nurul Toyyibah; Syarina Jazilatul Mukarromah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9032

Abstract

This study aims to examine the influence of Lean Supply Chain Practices (LSCP), Green Supply Chain Practices (GSCP), and Agile Supply Chain Practices (ASCP) on Green Competitive Advantage (GCA) in Small and Medium Enterprises (SMEs) in Bangkalan and Sampang districts, Indonesia. Additionally, the research explores the mediating role of Supply Chain Responsiveness (SCR) in strengthening the relationship between these practices and GCA. A quantitative approach was employed using a structured questionnaire distributed to 499 SME managers in the targeted regions. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with WarpPLS software, testing both direct and indirect relationships among variables. Judgment sampling was applied to select respondents, ensuring relevance to the research context. The findings indicate that LSCP, GSCP, and ASCP significantly enhance Green Competitive Advantage through their direct effects. Furthermore, SCR was found to mediate the relationships between these practices and GCA, demonstrating its critical role in facilitating adaptability and responsiveness to market changes. This study fills a gap in the literature by integrating three supply chain practices (Lean, Green, and Agile) in a single model, emphasizing the role of SCR as a mediating variable, which has been underexplored in the context of SMEs. The study’s findings have practical implications for SMEs, suggesting that integrating these supply chain practices can improve their sustainability and competitiveness. Future research should consider expanding the model to include other mediators or moderating factors, such as digital transformation.
Co-Authors Aulia Ramadhani Fauzia Devi Lestari Pramita Putri Mohammad Amir Furqon Nurul Toyyibah Rahman, Fadali Rohmaniyah Siti Nikmatus Salamah Siti Nikmatus Salamah