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Food Safety And Choices Among Workers: Socio-Economic Dynamics And Food Choice Motives Cahyani, Desak Dwi Asthri; Darmawan, Dwi Putra; Arisena, Gede Mekse Korri
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 1 No. 1 (2025): Volume 1, Number 1, 2025
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2025.v01.i01.p01

Abstract

BACKGROUND AND OBJECTIVES Workers, especially those in the informal and low-income sectors, often face the dilemma of fulfilling their need for safe and nutritious food. The main problem that emerges is the economic limitations that encourage them to choose food based on price and practicality, even though these choices may ignore the safety and nutritional value of the food. In addition, access to healthy food is often limited due to unsupportive working conditions, low food literacy, and lack of regulations or supporting infrastructure in the work environment. This phenomenon indicates a gap between awareness of the importance of healthy food and the ability to realize it in daily practice. This study examines how socio-economic dynamics such as income, market access, education level, and cultural norms influence workers' food preferences and food safety considerations. It also aims to understand how risk perception and work environment conditions shape the workers' consumption patterns. METHODS The research method used in this study was a literature study utilizing online sources such as Google Scholar, Scopus, and Science Direct. FINDINGS The results of this study show that economic limitations often encourage workers, especially in the informal sector or those on low incomes, to prioritize food affordability and practicality. This often overrides nutritional quality and food safety, even though they are aware of risks such as contamination and poor hygiene standards. On the other hand, workplace conditions and risk perception significantly influence workers' food consumption behavior; workers with low-risk perceptions tend to prefer food practicality, while those with high-risk perceptions face a dilemma between maintaining health and limited resources. CONCLUSION The study concluded that integrating food safety aspects with consumer education programs and improving the quality of food infrastructure plays a crucial role in improving workers' welfare. These measures are expected to reduce health risks and support labor productivity. The findings also provide valuable insights relevant to agribusiness sector development and the design of public health initiatives
Tiktok Sebagai Media Pemasaran dalam Upaya Meningkatkan Kinerja Usaha Produk Olahan Pangan di Desa Abiansemal Arisena, Gede Mekse Korri; Sukendar, Ni Made Classia; Dewi, Ni Luh Made Indah Murdyani; Wibawa, Made Satria; Purnamasari, I Gusti Ayu Agung Jaya; Dewi, Ni Made Ayu Vionita; Cahyani, Desak Dwi Asthri
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21469

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital UMKM olahan pangan di Desa Abiansemal melalui pemanfaatan media sosial TikTok. Optimalisasi promosi dilakukan melalui dua pendekatan, yaitu kolaborasi dengan mahasiswa KKN Universitas Udayana periode XXXI yang memproduksi konten promosi untuk beberapa UMKM, serta kerja sama dengan influencer Yuta Sitabhora yang mempromosikan UMKM pengolahan pindang “Segara Ribek” melalui akun pribadinya. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan pembuatan konten, dan praktik langsung menggunakan platform TikTok. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, lalu dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan bahwa keterlibatan mahasiswa KKN membantu UMKM memahami strategi pemasaran digital dan menghasilkan konten kreatif, sedangkan promosi melalui influencer terbukti efektif memperluas jangkauan pasar dan meningkatkan brand awareness produk UMKM. Kegiatan ini membuktikan bahwa pemanfaatan TikTok sebagai media pemasaran digital efektif dalam meningkatkan daya saing UMKM lokal. Disarankan agar UMKM melanjutkan penggunaan TikTok secara mandiri dan menjalin kolaborasi berkelanjutan dengan mahasiswa maupun influencer agar keberlanjutan promosi dapat terjaga.