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Pinaria, Ni Wayan Chintya
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem Agung, Bangsawan Satria; Diwyarthi, Ni Desak Made Santi; Jata, I Wayan; Pinaria, Ni Wayan Chintya
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/7vjdq095

Abstract

This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
Co-Authors Agung, Bangsawan Satria Jata, I Wayan Santi Diwyarthi, Ni Desak Made